Search results for 'marketing cases'

Authors: Ramachandran, K; Priyan, P K;

Reference No: BP0248 Pages: 5 Published on: 4, February, 1998

Abstract: Novelty Bread narrates the success story of a bread manufacturing company belonging to a diversified group of medium sized family business. It can be used to illustrate the role of innovation in various aspects of business. The choice of the product mix itself is innovative. While the market leader, Modern ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0477(D) Pages: 6 Published on: 23, February, 2016

Abstract: Fruitzone India Limited (FIL) is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company has conducting a market research to identify a new flavour of fruit juice that they could launch. After they had completed the confirmatory research they still had ... More

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Authors: Gupta V.K; Narayanan, A V S;

Reference No: CMA0151 Pages: 16 Published on: 6, November, 1968

Abstract: This is a general introduction to the Sarangpur Project. The case shows that while there is considerable increase in the animal husbry activities, there is no commensurate increase in funds other resources. It further shows that little is being done to devise a system of appraisal control which would enable ... More

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Authors: Sahay, Arvind; Tiwari, Tara;

Reference No: MAR0513 Pages: 19 Published on: 19, May, 2020

Abstract: HSBC (The Hong Kong and Shanghai Banking Corporation Limited) Holdings Plc. is a part of various trade finance consortia which aimed to digitise the traditional paper-based trade finance process. It had successfully executed multiple trade finance pilots using a blockchain based platform Voltron and was launching its Contour blockchain trade ... More

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Authors: Gupta, Ramesh;

Reference No: CMA0680 Pages: 14 Published on: 1, January, 1989

Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up required capital investment, operational revenue, and cost data. The case can be used to teach in a comprehensive way the cost concepts, ... More

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Authors: Gupta, Ramesh;

Reference No: CMA0684 Pages: 7 Published on: 1, January, 1989

Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up,required capital investment, operational revenue, and cost data. The case can be used to teach in a comprehensive way the cost concepts, ... More

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Authors: Gupta, Ramesh;

Reference No: CMA0681 Pages: 6 Published on: 1, January, 1989

Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up, required capital investment, operational revenue, and cost data. The case can be used to teach in a comprehensive way the cost concepts, ... More

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Authors: Ravichandran, Ramamoorthy;

Reference No: MAR0438 Pages: 11 Published on: 13, August, 2013

Abstract: The case illustrates the sequence of events that played out between the customer and his interaction with a Bank from which he availed a credit card and a loan. The failure of service deliverables and deficiencies in the processes of the bank resulted in default of the loan amount and ... More

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Authors: Gupta, V K;

Reference No: CMA0178 Pages: 5 Published on: 5, September, 1969

Abstract: The paper attempts to develop an approach to the study of modernization in paddy rice system. It illustrates the inter-relationship of efforts in increasing farm productivity, better processing and marketing. ... More

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Authors: Aggarwal, S C;

Reference No: PROD0051(A) Pages: 24 Published on: 1, January, 1967

Abstract: Discusses the major technological developments accomplished over a period of ten years. Technological problems have been highlighted in particular. In the process of doing its own development work, the company had to face on the one hand many a financial and growth problem, and on the other, further product?development ... More

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Authors: Abhishek; Koshy, Abraham;

Reference No: MAR0442 Pages: 13 Published on: 14, February, 2014

Abstract: The case is about journey of Getit Infoservices Pvt. Ltd which has been pioneer in Yellow Pages industry in India. With the emergence of internet and voice in directional media, Getit has to deal with new competitors who have challenged its leading player status. The role of the salesforce becomes ... More

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Authors: Varkkey, Biju; Unnithan, Anandakuttan; Jacob, Joshy;

Reference No: P&IR0211 Pages: 22 Published on: 25, June, 2013

Abstract: Based in Kerala, Popular Vehicles and Services Ltd. (PVSL) is a leading automobile dealer of Maruti Suzuki India Ltd (MSIL). PVSL is categorized as a Platinum Plus dealer by MSIL, an honour reserved for top performing dealers. The company’s innovative business practices and Human Resource Management approach have enabled ... More

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Authors: Tripathi, Sanjeev; Agrawal, Rahul;

Reference No: MAR0463(D) Pages: 12 Published on: 30, March, 2015

Abstract: In 2013, ‘Fashion Destination’, a well-established clothing retailer considered setting up a clothing and accessories rental service. They hired a market research agency ‘Wright & Company’ to conduct a research on the sustainability and profitability of such a business model. The consultants collected primary data and did an extensive analysis for Fashion ... More

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Authors: Tripathi, Sanjeev; Agrawal, Rahul;

Reference No: MAR0463(C) Pages: 18 Published on: 30, March, 2015

Abstract: Wright & Company conducted a market research for ‘Fashion Destination’ to determine the consumer purchase intention for a clothing and accessories rental service. Based on secondary research and expert interviews, the consultants came up with a preliminary business model for the service. And through qualitative research they found that consumers indeed ... More

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