Search results for 'communications'

Authors: Roy, Subhadip; Matta, Nikita; ;

Reference No: MAR0561 Pages: 10 Published on: 28, July, 2026

Abstract: The present case is centred around the brand, Manforce, owned by Mankind Pharma, a leading pharmaceutical company in India. Launched in 2007, it soon gained significant market share in the mass market segment and became one of the leading brands by 2020. By 2024, the company was facing the problem of choosing the ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0465TEC Pages: 8 Published on: 30, March, 2015

Abstract: As celebrity endorsements are becoming popular, sports persons are increasingly being used to endorse products. This note is aimed at providing guidelines for using celebrity endorsements more effectively. It summarizes various models that have been used to explain how celebrity endorsements work. It also lists and explains various advantages and ... More

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Authors: Rao, Sreenivas S; Saiyadain, M S;

Reference No: BP0163TEC Pages: 4 Published on: 1, January, 1980

Abstract: This note gives the authors' observations, based on their experience of simulated job interviews of forty IIMA students of the Managerial Oral Communication course in the academic year 1979-80. It provides information on how the interviews were structured, the theme of the interviews, preparation made by the students for the ... More

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Authors: Rao, Sreenivas S;

Reference No: BP0187TEC Pages: 6 Published on: 1, January, 1984

Abstract: The note deals with the importance of listening in oral communication; psychological and physical barriers to listening; and what the listener and the speaker can do individually and together to improve reception, retention and recall of oral messages. ... More

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Authors: Rao, Sreenivas S;

Reference No: BP0200 Pages: 2 Published on: 1, January, 1988

Abstract: Here is a situation where two national policies family welfare and labour welfare appear to be contradictory at the delivery end, and throw up conflicts between the two implementing agencies. As a result, there could be confusion in understanding or even misunderstanding the overall governmental policy. How could such a ... More

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Authors: Rao, Sreenivas S;

Reference No: BP0204TEC Pages: 5 Published on: 1, January, 1989

Abstract: The note gives an overview of the dimensions involved in developing a communication strategy at both individual and organizational levels. Covers: a) the various stages in the process of communication, b) differences in interpersonal and organizational communication, c) percolation of personality and objectives through communication, d) push and pull aspects ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0459TEC Pages: 7 Published on: 30, March, 2015

Abstract: Ambush marketing is becoming an increasingly common predatory practice against sponsorships. It is important that managers develop an understanding of the fundamental of ambush marketing and this note is meant to provide this. This note defines and explains the concept of ambush marketing and its typology, It discusses the reasons ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0457TEC Pages: 7 Published on: 16, March, 2015

Abstract: This note aims at introducing the students to the concept of sponsorship components and activation. The discussion on components includes several aspects like naming rights, signage, distribution rights, hospitality areas, complimentary tickets, complementary advertising, right to first refusal, category exclusivity, etc. It also discusses activation of sponsorship, activation period, activation ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0458TEC Pages: 11 Published on: 16, March, 2015

Abstract: This note aims at introducing the students to the concept of sponsorship and more specifically sports sponsorship. It first discusses the various objectives for which firms get into sponsorship deals. Advertising and sponsorship are often used interchangeably, so the note discusses the difference between these two and brings out the ... More

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Authors: Ramani, K V;

Reference No: CMHS0032TEC Pages: 12 Published on: 26, December, 2014

Abstract: Healthcare is an obligation of any government. Scaling up of financial resources and overcoming the non-financial barriers in the delivery of public health services are the critical managerial challenges faced by the governments in developing nations. Public health is not getting the attention it deserves in many developing countries. Public ... More

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Authors: Rao, T V;

Reference No: BP0144(H) Pages: 44 Published on: 1, January, 1983

Abstract: Describes the HRD practices in Voltas. Performance appraisal mechanisms, their links with development, communication policy, training, organization development, and career planning and development are some of the aspects covered. Appraisal formats used and the communication policy circular have been reproduced. ... More

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Authors: Rao, Sreenivas S;

Reference No: BP0137TEC Pages: 8 Published on: 1, January, 1979

Abstract: Presentation has become an integral part of any business organization and this need has led the organizations to include as much facility here as in case of any written communication. This note covers three aspects that is essential and would help make the presentation achieve its ultimate purpose with the ... More

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Authors: Chaudhri, Vidhi; Kaul, Asha;

Reference No: COMM0013(B) Pages: 10 Published on: 28, May, 2020

Abstract: After a tumultuous five months, Nestle India was exonerated in the Maggi crisis just in time for Diwali. Although the mood was one of vindication, the leadership team with Suresh Narayanan at the helm, knew they faced a major challenge to regain lost glory. Stock price had plummeted along with ... More

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Authors: Kulkarni, Vaibhavi;

Reference No: COMM0019 Pages: Published on: 5, March, 2018

Abstract: The case revolves around a job offer received by Vinita Upadhyay, a journalist working with a regional daily. Taking up the offer would mean a shift from journalism and require her to join the public relations industry. The case provides three different perspectives regarding this offer. It begins with Upadhyay’ ... More

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