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Search results for 'marketing cases'

Related Searches: marketing cases 2, marketing cases 20, marketing cases 202, marketing cases 2020, marketing cases 2021

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  1. Indian Cancer Society: Innovative Funding of Cancer Treatment

    Authors: Sahay, Arvind; Joshi, Varuna M;

    Reference No: MAR0544 Pages: 38 Published on: 29, May, 2024

    Abstract: Indian Cancer Society: Innovative Funding of Cancer Treatment More than 10 years and three investment rounds after it had created a new model for fundraising—through which more than 5,000 donors had contributed towards a cause that had impacted 11,054 lives, with a total disbursement of INR 184 crore until March 31, 2022—the Indian Cancer ... More

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  2. Mohan Dixit

    Authors: Gupta, Vishal; Premapuri, Priyanka;

    Reference No: OB0233 Pages: 7 Published on: 26, June, 2018

    Abstract: Mohan Dixit, Head, Sales and Marketing, India Operations, EuroMotoCorp Pvt. Ltd., an automobile manufacturing multinational company headquartered in Munich, Germany. This case outlines the harried nature of his life: professional problems (decrease in the market share, not being able to say 'no', unable to delegate, pressed for time, member of ... More

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  3. Concepts in Product Planning and Strategy

    Authors: Mehta, S C;

    Reference No: MAR0082TEC Pages: 28 Published on: 1, January, 1969

    Abstract: This is a comprehensive technical note based on material from published sources on the subject. The areas covered include relevant definitions, newproduct life cycle, and adoption stages. The note is illustrated by relevant charts and models and also gives a checklist for new industrial products. The note has been ... More

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  4. A Case on New Product Introduction: HMT NC Machine

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0245 Pages: 5 Published on: 1, January, 1979

    Abstract: The case describes the new product introduction strategies adapted by HMT for its NC machine. Subsequently, the consumer decisionmaking process was studied. In light of these findings, students are required to evaluate the introductory marketing strategies. ... More

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  5. Koala Kabs: Trouble In Transportation Terrain?

    Authors: Roy, Subhadip; Singh, Jyoti; Choudhary, Shruti;

    Reference No: MAR0540 Pages: 12 Published on: 17, April, 2024

    Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More

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  6. Accuflow-Commercialization Deal

    Authors: Basant, Rakesh; Karthik, D;

    Reference No: CIIE0005 Pages: 12 Published on: 16, February, 2016

    Abstract: The case describes the situation faced by the chairperson of CIIE with respect to commercialization of innovation of one of the incubatee companies. The incubatee had been working on a prototype of a flow monitor for IV fluids since his diploma days and won the competition organized by CIIE for ... More

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  7. Delhi Distributors (Private) Limited**

    Authors: Mehta, S C;

    Reference No: MAR0167 Pages: 7 Published on: 1, January, 1977

    Abstract: The case deals with product line evaluation of a mediumsized distributor of consumer durables. Performance of the product lines carried is evaluated using three different criteria, namely, gross profit, percentage profit margin, and return on investment. An attempt is made to demonstrate the superiority of ROI criterion over the ... More

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  8. Market Definition Study: Batteries and Torches

    Authors: Mohan, Manendra;

    Reference No: MAR0222 Pages: 6 Published on: 1, January, 1979

    Abstract: This short case is an exercise in problem formulation when the collection of basic data relating to a variety of decisions in the field of marketing is evolved. ... More

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  9. The Samdara Public Dairy (B)

    Authors: Patel, S M;

    Reference No: CMA0072(B) Pages: 17 Published on: 25, October, 1966

    Abstract: The case exhibits the role of a manager in making the dairy viable through phased programme. It involves an integrated approach on managerial functions for production enhancement, procurement, processing (including product mix considerations) and distribution. It highlights the points on 1) planning, implementation and control of the different actions to be ... More

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  10. Vadilal Ice Creams: Can Trust Turn Trendy?

    Authors: Borah, Sourav Bikash; Kar, Rohan;

    Reference No: MAR0564 Pages: 24 Published on: 3, November, 2026

    Abstract: In March 2025, Aakanksha Devanshu Gandhi, President of Branding and New Business Development at Vadilal, and Shishir Shah, Manager at Vadilal, were planning the next phase of growth for the company. The brand, which was more than 100 years old, had experienced a difficult period. Financial challenges, and the disruption triggered by ... More

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  11. Jasmine: A Case Study

    Authors: Banerjee, Bibek;

    Reference No: MAR0324 Pages: 19 Published on: 15, June, 1999

    Abstract: In early January 1996, Mr Peter Thomas, Senior Brand Manager of Biltek Tea (India) Limited (BTIL), was reviewing the recent sales performance figures of Jasmine, a premium dust tea brand that he was handling. Although Jasmine was the market leader in southern India, Mr Thomas was concerned about the stagnant growth ... More

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  12. Development, Structure and Organization of Food-grain Markets in India

    Authors: Mathur, D P; ;

    Reference No: CMA0442TEC Pages: 19 Published on: 2, August, 1977

    Abstract: The note deals with the development, structural, and organizational characteristics of regular markets in India. The note examine the possibility of improvements in the marketing structure. ... More

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  13. Use Pattern of Pesticides in India **

    Authors: Desai, D K;

    Reference No: CMA0242 Pages: 12 Published on: 19, October, 1972

    Abstract: As there were few studies which threw light on the actual use pattern of pesticides by farmers, the Pesticide Association of India sponsored pesticides market studies in five selected districts of the country. Some of the findings of these studies, which would be very useful in developing a marketing strategy ... More

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  14. Western India Pharmaceutical Company (B)

    Authors: Vora, M N;

    Reference No: MAR0015(B) Pages: 7 Published on: 1, January, 1964

    Abstract: This is a sequel to the Western India Pharmaceutical Company (M) case in which issues were raised as to what would be the appropriate pricing strategies for a small unit to fight with large multinationals. This case deals with problems of price competition faced by the same unit from still ... More

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  15. NMDC Limited - Public Offer

    Authors: Premchander; Agarwalla, Sobhesh Kumar;

    Reference No: F&A0487 Pages: 17 Published on: 21, September, 2010

    Abstract: National Mineral Development Corporation (NMDC), a company owned predominantly by the Government of India, undertakes a further public offering (FPO). The key issue in the FPO is the pricing of a share which is infrequently traded. As compared to earlier issues in the recent past, the conflict between the Government's ... More

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