Search results for 'marketing cases'

Authors: Roy, Subhadip; Singh, Jyoti; Choudhary, Shruti;

Reference No: MAR0540 Pages: 12 Published on: 17, April, 2024

Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Basant, Rakesh; Karthik, D;

Reference No: CIIE0005 Pages: 12 Published on: 16, February, 2016

Abstract: The case describes the situation faced by the chairperson of CIIE with respect to commercialization of innovation of one of the incubatee companies. The incubatee had been working on a prototype of a flow monitor for IV fluids since his diploma days and won the competition organized by CIIE for ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mehta, S C;

Reference No: MAR0167 Pages: 7 Published on: 1, January, 1977

Abstract: The case deals with product line evaluation of a mediumsized distributor of consumer durables. Performance of the product lines carried is evaluated using three different criteria, namely, gross profit, percentage profit margin, and return on investment. An attempt is made to demonstrate the superiority of ROI criterion over the ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mohan, Manendra;

Reference No: MAR0222 Pages: 6 Published on: 1, January, 1979

Abstract: This short case is an exercise in problem formulation when the collection of basic data relating to a variety of decisions in the field of marketing is evolved. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Patel, S M;

Reference No: CMA0072(B) Pages: 17 Published on: 25, October, 1966

Abstract: The case exhibits the role of a manager in making the dairy viable through phased programme. It involves an integrated approach on managerial functions for production enhancement, procurement, processing (including product mix considerations) and distribution. It highlights the points on 1) planning, implementation and control of the different actions to be ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Banerjee, Bibek;

Reference No: MAR0324 Pages: 19 Published on: 15, June, 1999

Abstract: In early January 1996, Mr Peter Thomas, Senior Brand Manager of Biltek Tea (India) Limited (BTIL), was reviewing the recent sales performance figures of Jasmine, a premium dust tea brand that he was handling. Although Jasmine was the market leader in southern India, Mr Thomas was concerned about the stagnant growth ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mathur, D P; ;

Reference No: CMA0442TEC Pages: 19 Published on: 2, August, 1977

Abstract: The note deals with the development, structural, and organizational characteristics of regular markets in India. The note examine the possibility of improvements in the marketing structure. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Desai, D K;

Reference No: CMA0242 Pages: 12 Published on: 19, October, 1972

Abstract: As there were few studies which threw light on the actual use pattern of pesticides by farmers, the Pesticide Association of India sponsored pesticides market studies in five selected districts of the country. Some of the findings of these studies, which would be very useful in developing a marketing strategy ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Vora, M N;

Reference No: MAR0015(B) Pages: 7 Published on: 1, January, 1964

Abstract: This is a sequel to the Western India Pharmaceutical Company (M) case in which issues were raised as to what would be the appropriate pricing strategies for a small unit to fight with large multinationals. This case deals with problems of price competition faced by the same unit from still ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Premchander; Agarwalla, Sobhesh Kumar;

Reference No: F&A0487 Pages: 17 Published on: 21, September, 2010

Abstract: National Mineral Development Corporation (NMDC), a company owned predominantly by the Government of India, undertakes a further public offering (FPO). The key issue in the FPO is the pricing of a share which is infrequently traded. As compared to earlier issues in the recent past, the conflict between the Government's ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Khurana, Rakesh; Dholakia, Nikhilesh;

Reference No: MAR0192 Pages: 7 Published on: 1, January, 1977

Abstract: The case describes the salient features of the fork lift truck (FLT) industry. Saptrishi has been losing several key orders to its competitor, Aquarius. A market research study finds out how FLTs are bought. The data should help in understanding the buyer behaviour, leading to a more effective segmentation and ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Garg, Archit; Gupta, Aashish; Maheshwari, Garima; Sinha, Ankur; Sugathan, Anish;

Reference No: PROD0319(A) Pages: 11 Published on: 29, November, 2018

Abstract: Technology has come a long way in the financial industry since the days of hard share certificates. The industry has been evolving at a very fast pace and today almost everything is online. Back in 2010, Nithin Kamath decided to set up an online brokerage platform that was capable of meeting ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Madappa, P P;

Reference No: CMA0079 Pages: 12 Published on: 7, February, 1967

Abstract: The case is about a study of the economics of exporting raw materials for cattle feed and substituting the exported quantity of nutrients by growing fodder crops versus not exporting it. The case was used for class discussion as one of the macro-level problems of Indian Agriculture in MAI course. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mehta, S C; Vora, M N;

Reference No: MAR0060 Pages: 17 Published on: 1, January, 1967

Abstract: The case revolves around the concept of the purchase decisionmaking unit for industrial marketing. The participants are expected to identify the individuals of each decisionmaking unit and their role in the purchase decisionmaking process. A number of decision situations are described. Excerpts from the research study, "Purchasing ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+