Abstract
This is a comprehensive technical note based on material from published sources on the subject. The areas covered include relevant definitions, new product life cycle, and adoption stages. The note is illustrated by relevant charts and models and also gives a checklist for new industrial products. The note has been specifically prepared with industrial marketing as the primary focus.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | MAR0082TEC |
| Title | Concepts in Product Planning and Strategy |
| Pages | 28 |
| Published on | Jan 1, 1969 |
| Year of Event | 1969 |
| Authors | Mehta, S C; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Operations Management |
| Sector | Manufacturing |
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