Reference No: MCFME0002Pages: 24Published on: 9, May, 2024
Abstract: The case “RERA: A Real Estate Mediator” focuses on the concerns of developers, customers and authorities in the Indian real estate market following the 2008 global financial crisis and how the Real Estate (Regulation and Development) Act, 2016 (RERA) is striving to resolve these issues. The case protagonist, Gautam Chatterjee, head of ... More
Reference No: CIIE0013Pages: 15Published on: 22, March, 2019
Abstract: AuthBridge is a leading Background Screening & Risk Assessment Company. Founded in 2005, its mission is to be among the top and dominant in every line of business it undertakes with its creative, continually improving solutions. AuthBridge has 200 clients in 2015, and wishes to grow to serve 2000 clients by 2020. The case outlines the ... More
Reference No: MAR0489TECPages: 7Published on: 1, June, 2017
Abstract: This technical note introduces the concept of Discriminant Analysis for managers. The note starts by explaining the two objectives of discriminant analysis. It provides the background of discriminant analysis technique by covering assumptions and manner of writing hypothesis statements. A comparison with other similar multivariate techniques is also provided. The ... More
Reference No: MAR0092(C)Pages: 4Published on: 1, January, 1971
Abstract: Based on a real life situation of the introduction of a new brand of bathing soap, the case describes the existing market situation, competitive situation, and marketing opportunities. It gives a brief account of the product development process - idea generation to concept development to product development and testing and ... More
Reference No: PROD0057(A)Pages: 12 Published on: 1, January, 1968
Abstract: The case explains the way a company has prepared its plans for developing and introducing a new product to the market. It highlights the difficulties it had to face while going through the technological change, i.e., applied research, development, marketing and after?sales service. It also highlights the need ... More
Reference No: CMA0038(B)Pages: 8Published on: 1, January, 1965
Abstract: The Manager of Agricultural Chemical section of the International Divisions of the Consolidated Food Manufacturing Inc. reviews the marketing prospects of fertilizer in India. The teaching strategy is to develop a market research programme. ... More
Reference No: MAR0338(B)Pages: 11Published on: 30, March, 2000
Abstract: The case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. The case is based on a moderately sized credit card company in mid-West United States. ... More
Reference No: MAR0272TECPages: 8Published on: 1, January, 1982
Abstract: The note has four sections: Section 1: What is measured in marketing? Section 2: What is measurement? Section 3: How to select measures (scales), and Section 4: How to ensure validity and reliability of measures. The note is written with marketing decision-makers and marketing research executives as primary audiences. ... More
Reference No: MAR0184Pages: 17Published on: 1, January, 1978
Abstract: A leading manufacturer of refrigerators is planning to introduce a new product -- an air conditioner. A study is commissioned to understand the target consumers' buying behaviour. The marketing manager, aided by the findings and recommendations of the research group, needs to devise a promotional strategy. The case provides an ... More
Reference No: CMA0230(B)Pages: 4Published on: 31, July, 1972
Abstract: The Protein Foods Association has planned to organize a consumer survey on the diet habits of urban population to determine the consumption pattern. They think that information obtained from this study could be used to develop new protein foods acceptable to the consumer. The case describes the methodology that can ... More
Reference No: CMA0179Pages: 25Published on: 20, November, 1969
Abstract: This note is the outcome of the students' research project and illustrates how to use a particular kind of methodology to estimate the demand of fertilizers for a particular geographical area. The overall objective is to help the marketing executives to develop their sales strategy. ... More
Reference No: MAR0270TECPages: 20Published on: 1, January, 1981
Abstract: The note deals with 1) nature of "information" in marketing research, 2) sources of information, 3) description of various data collection approaches, and 4) criteria for selection of the data collection approach. Various methods described are: a) content analysis, b) observational methods, c) question-response method, and other less-used methods of data collection. ... More
Reference No: CISG0109Pages: 25Published on: 14, October, 2009
Abstract: BabaJob.com - based in Bangalore, India - is a unique for-profit venture that aims to connect workers in the informal job sector (cooks, gardeners, drivers etc) to potential employers. It uses a variety of information and communication technologies like the web, mobile phones, IVRS (interactive voice response systems) and ... More
Reference No: MAR0303(B)Pages: 10Published on: 14, December, 1994
Abstract: The case is a continuation of Indian Products Limited (A): Plan for Data Analysis. It describes the process of data preparation, including preparation of the codebook, and proposed data analysis plan for achieving the objectives of the research described in case (A). The objectives were to assess whether an opportunity ... More
