BabaJob.com - based in Bangalore, India - is a unique for-profit venture that aims to connect workers in the informal job sector (cooks, gardeners, drivers etc) to potential employers. It uses a variety of information and communication technologies like the web, mobile phones, IVRS (interactive voice response systems) and automated call-centers. Started by Sean Blagsvedt, an ex-Microsoft researcher, BabaJob had an initial philosophy of exploiting social networks to connect potential employers and employees, and hence had a parallel social networking site called BaBaLife. The company focus has since shifted away from the social networking aspect to using mobile technology to scale-out to a large number of clients. Since the potential employees (job seekers) are most likely to be less educated, poor and/or illiterate, the problem of connecting them to the digitized world is a major hurdle. This case details how BabaJob exploits cutting-edge technology to overcome these hurdles and efficiently link up employers to potential hires in the informal job sector. Since its inception in 2005, BabaJob has registered around 27,878 job-seekers, 1,60,817 jobs details and 6600 employers.