Abstract
The case explains the way a company has prepared its plans for developing and introducing a new product to the market. It highlights the difficulties it had to face while going through the technological change, i.e., applied research, development, marketing and after?sales service. It also highlights the need for forecasting technological trends and customer reactions to the new technology.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | PROD0057(A) |
| Title | Jyoti Limited (A) ** |
| Pages | 12 |
| Published on | Jan 1, 1968 |
| Year of Event | 1968 |
| Authors | Aggarwal, S C; |
| Area | Production Management (PROD) |
| Discipline | Operations Management |
| Sector | Manufacturing |
| Country | India |
My Cart
You have no items
in your shopping cart.