Search results for 'Business'

Authors: Pandey, I M;

Reference No: F&A0408 Pages: 25 Published on: 1, January, 1990

Abstract: BHEL is a very large public sector company employing about 75,000 employees and about Rs. 10,000 crore capital. In the beginning of 1986, the company was considering its long term strategy of changing its business portfolio mix in a way that it could help to maintain the company's high growth with profitability and ... More

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Authors: Tripathi, D;

Reference No: ECO0145 Pages: 8 Published on: 1, January, 1970

Abstract: The case illustrates the impact of education on the modernization of Indian business. It traces the growth of a business house which has been known for its efficiency and imagination. ... More

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Authors: Saiyadain, M S; Venkatraman, S;

Reference No: P&IR0122TEC Pages: 7 Published on: 1, January, 1974

Abstract: This note discusses several selection methods used by organizations for selecting personnel. The discussion has covered such tools for selection as application blanks, interviews, physical examination, business games, and leaderless group discussion. Psychological tests have not been covered because a detailed discussion on them is available elsewhere. An effort has ... More

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Authors: Verma, Sanjay;

Reference No: MAR0538(C) Pages: 10 Published on: 12, August, 2024

Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0493(B) Pages: 16 Published on: 13, October, 2017

Abstract: Case presents the discussion in a meeting at MMT for sharply defining the decision areas, understanding and finalising the webpage options to be tested, criteria to be used for choosing the best option, and the methodology to be adopted for testing the options. The case provides description and discussion on: ( ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0493(C) Pages: 19 Published on: 13, October, 2017

Abstract: Chief executive and CEO along with the website redesign team of MMT Group was to discuss the results of the research conducted by the team and decide the best option for new home page of MMT. The case provides a brief history of MMT, its performance over the last few ... More

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Authors: Jain, Abhinandan K; Sinha, Piyush Kumar; Bhardwaj, Preshth;

Reference No: MAR0353 Pages: 24 Published on: 25, February, 2004

Abstract: Planet Health case is based on a company (Sagar Group of Industries), planning to enter the retail business of pharmacy and health care products. Based on the feasibility study of proposed retail business concept, company has to chalk out the entry strategy plans. ... More

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Authors: Srivastava, Mukta; Abhishek; Mukherjee, Saral;

Reference No: MAR0531 Pages: 22 Published on: 17, May, 2023

Abstract: Deepinder Goyal and Pankaj Chaddah co-founded Zomato as a food discovery platform that listed menus from restaurants in the Delhi National Capital Region (Delhi-NCR). Zomato quickly gained popularity and expanded its services to multiple cities in India and abroad. In 2015, Zomato shifted its focus from providing only restaurant discovery services ... More

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Authors: Desai, D K;

Reference No: CMA0023 Pages: 10 Published on: 1, January, 1965

Abstract: The case discusses the problems faced by a milk producers union at the primary society level. It raises the issues of personnel policy at the society level and the pricing policy of milk at the union level. ... More

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Authors: Roy, Subhadip; Singh, Jyoti; Choudhary, Shruti;

Reference No: MAR0540 Pages: 12 Published on: 17, April, 2024

Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More

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Authors: Wadhva, C D;

Reference No: ECO0234(A) Pages: 20 Published on: 1, January, 1976

Abstract: After a year and a half of regularly exporting rigid PVC electrical conduit pipes and fittings exclusively through Geeta Pipes Limited (GPL) Export House, Mr. C.H. Desai, Director of ABC Plastics (a small-scale manufacturer of rigid PVC pipes), was wondering whether he should continue the business relationship between his ... More

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Authors: Jain, Rekha; Sinha, Piyush Kumar; Singh, Manjari;

Reference No: IITCOE0002 Pages: 36 Published on: 8, November, 2010

Abstract: Idea Cellular Limited (ICL), a part of the Aditya Birla conglomerate, faced transitional challenges in 2008 as it evolved into a pan Indian player using both inorganic and organic growth paths within the extremely competitive mobile market in India. The areas of concern were in the growth of rural business, management ... More

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Authors: Manikutty, S;

Reference No: BP0235(F) Pages: 9 Published on: 19, February, 1996

Abstract: This case describes the situation faced by the Communication Systems Group (CNSG) of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. CNSG is in the business of communication equipment, including antennae, ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: OB0201(A) Pages: 12 Published on: 15, April, 2008

Abstract: A customer was highly disappointed because of non-receipt of the gift that was promised with his five-year subscription to a business magazine. The case describes the chain of events that started with the subscription. In the process, the case highlights issues of conflict, ethics and values. ... More

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