Search results for 'Business'

Authors: Sahay, Arvind; Tiwari, Tara;

Reference No: MAR0518 Pages: 20 Published on: 9, November, 2020

Abstract: The Indian jewellery market is highly fragmented and ruled over by local players. Many unethical practices exist in the jewellery market, like the under caratage of gold, misrepresentation of quality, etc. Tanishq, part of Tata Group, is known for maintaining high ethical standards and delivering value to its customers through ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mukherjee, Saral; Abhishek; Balasubramani, Soundarya;

Reference No: MAR0509(B) Pages: 3 Published on: 7, October, 2019

Abstract: Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing and retailing of fashion and costume jewellery items under the brand name of Eternz through different sales channels like ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mukherjee, Saral; Abhishek; Balasubramani, Soundarya;

Reference No: MAR0509(A) Pages: 21 Published on: 7, October, 2019

Abstract: Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing and retailing of fashion and costume jewellery items under the brand name of Eternz through different sales channels like ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Raghuram, G;

Reference No: PROD0217 Pages: 4 Published on: 1, January, 1992

Abstract: The case of the scooter manufacturer Yamanote India Limited deals with a logistical decision that has arisen primarily from commercial realities. In this instance, it is the issue of the octroi tax that goods have to pay when entering certain city limits. The case considers the secondary transport of the ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Shah, Bhavin; Ravichandran, N;

Reference No: QM0282 Pages: 7 Published on: 12, September, 2018

Abstract: The case presents a customer’s experience during the purchase of a pair of shoes in an upmarket retail outlet of Bharat Footwear Limited (BFL), in Ahmedabad, wherein he was offered a discount coupon meant for shareholders, at a shared consideration of 60 (buyer) and 40 (agent). The customer needs to decide ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Sharma, Meenakshi;

Reference No: COMM0006(A) Pages: 7 Published on: 26, February, 2010

Abstract: The case deals with the branding exercise undertaken by Bank of Baroda in June 2005. It sets the context of the changing industry environment, and describes how the bank took the decision to undertake a repositioning exercise through a major transformation. At the same time, the top management recognized that changes ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gupta, Parvinder;

Reference No: OB0195 Pages: 15 Published on: 18, July, 2003

Abstract: Canto Systems Limited (CSL), a Canto Group company was a leading international Information Technology organization headquartered in Mumbai. It had four operating divisions and five non-operating or support divisions. Software Development Division (SDD), the largest operating division of CSL, had a Business Unit (BU) structure since its inception. The new ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Tripathi, D; Mehta, M J;

Reference No: ECO0232 Pages: 21 Published on: 1, January, 1976

Abstract: The case gives an account of the origin and growth of one of the largest business houses in India. The case gives an account of the origin and growth of one of the largest business houses in India. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gupta, Vishal; Gupta, Deepali;

Reference No: OB0246(A) Pages: 23 Published on: 29, March, 2023

Abstract: This case highlights the loopholes in succession planning and issues of corporate governance at the multinational conglomerate Tata Group headquartered in Mumbai, India. This is a three-part case which highlights the dramatic removal of Cyrus Mistry from the chairmanship of Tata Group. The case is based on excerpts from the ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Roy, Debjit;

Reference No: PROD0326 Pages: 18 Published on: 28, November, 2020

Abstract: Mahindra Trucks and Buses forayed into India's commercial vehicles sector in 2005. However, they had to battle numerous supply chain challenges associated with introducing a new product (a new truck brand) in the market and to gain a noticeable foothold in the market. In this case, we attempt to align customer ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+