Search results for 'Business'

Authors: Jain, Abhinandan; Singh, Vivek;

Reference No: MAR0487 Pages: 18 Published on: 3, January, 2017

Abstract: In March 2010, Mr. Chandra Shekhara Reddy, Vice President, Sales and Marketing, was reviewing the launch plan for the first brand of cooking oil, Freedom Refined Sunflower Oil, of GEF. GEF was set up by a professional turned entrepreneur, in Andhra Pradesh in 2009. The case provides a brief profile of the ... More

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Authors: Hassan, Yusuf; Pandey, Jatin; Varkkey, Biju;

Reference No: HRM0258 Pages: 25 Published on: 22, March, 2023

Abstract: The Everest Premiere League (EPL) is a leading franchise-based Twenty20 (T20) cricket league in Nepal. Despite challenges from the Cricket Association of Nepal (CAN), local competitors and sponsors, the EPL has established itself as a cult figure in the Himalayan region by successfully mitigating these challenges. The case focuses on ... More

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Authors: Raghuram, G; Kothari, Anupama;

Reference No: PSG0088 Pages: 37 Published on: 24, April, 2003

Abstract: This case is on China Post that, like India Post, operates in a developing country with a large population and vast distances. For China Post, the period of around 1998 was one of transformation, with reform being the only way to survive the challenge of changing times. On the threshold of ... More

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Authors: Desai, D K;

Reference No: CMA0216 Pages: 3 Published on: 1, June, 1972

Abstract: The case is based on the loan application submitted by a farmer to the Bank for the purchase of a power tiller. The Branch Manager prepared draft alternative plans for farm business income before after the purchase of a power tiller. On the basis of these alternative plans he was ... More

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Authors: Shah, Bhavin; Ravichandran, N;

Reference No: QM0282 Pages: 7 Published on: 12, September, 2018

Abstract: The case presents a customer’s experience during the purchase of a pair of shoes in an upmarket retail outlet of Bharat Footwear Limited (BFL), in Ahmedabad, wherein he was offered a discount coupon meant for shareholders, at a shared consideration of 60 (buyer) and 40 (agent). The customer needs to decide ... More

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Authors: Sinha, Piyush Kumar;

Reference No: CFR0001 Pages: 19 Published on: 2, May, 2007

Abstract: This case discusses the possible entry strategy of Aakash Book Store into the Ahmedabad market. The chain store was operating in the state of Kerala. The owner of the chain, Aakash Shetty was evaluating a possible entry into the city, and he had studied the report presented by a group ... More

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Authors: Pathak, Akhileshwar;

Reference No: BP0431 Pages: 16 Published on: 21, February, 2019

Abstract: A buyer company has an advance payment stuck with the seller company and acts cautiously in not paying further till getting control over the goods. Claiming this to be a breach, the seller terminates the contract and claims damages. The seller picks all legal points it could in the routine ... More

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Authors: Reynolds, J;

Reference No: BP0001(A) Pages: 17 Published on: 1, January, 1966

Abstract: A small soft-drinks company faces losses because of declining sales. All facets of the business are examined to see what changes might correct the difficulties. ... More

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Authors: Namboodiri, N V; Desai, Bhupat M;

Reference No: CMA0766 Pages: 9 Published on: 1, January, 1998

Abstract: The case deals with how bank became a success story in rural banking under the same macro rural credit policies which are being questioned these days. To facilitate analysis, the case provides historical information, profile of area of operation, leadership management, and business operations. It also raises issues related to ... More

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Authors: Agarwal, Anurag K;

Reference No: BP0379 Pages: 12 Published on: 20, January, 2015

Abstract: The case deals with the issues of technology transfer and protection of intellectual property in an international contract, with the International commercial arbitration as the dispute resolution method. The case highlights the distrust between parties when they do not want to continue doing business together and the use of legal ... More

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Authors: Kaul, Subhashini;

Reference No: MAR0410 Pages: 27 Published on: 14, October, 2009

Abstract: 99acres.com was started in September 2005 as the first real estate portal in India. This internet portal was dedicated to meet a consumer's information needs in the real estate industry. It was a forum where buyers, sellers, and brokers could exchange information, quickly, effectively, and inexpensively. Though 99acres operated in ... More

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Authors: Sinha, Piyush Kumar; Sood, Vandana;

Reference No: MAR0365 Pages: 34 Published on: 22, July, 2005

Abstract: Prerna Store was a retail grocery store, situated in Chandigarh, belonging to the Prerna Supermarket retail chain. It has a chain of 15 outlets in the city. It had an image of being a no-nonsense grocery store without much of the frills associated with other supermarkets. All stores followed a look ... More

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Authors: Chawla, Harkiran Kaur; Gopakumar, K. V., Ram Mohan, M.P.;

Reference No: OB0249(B) Pages: 4 Published on: 26, June, 2025

Abstract: Part B explores the interpersonal and group dynamics and tensions between the existing CLO, who is nearing retirement, and the deputy general counsel, who is being trained for the future CLO role. The conflict is intra-team (or within a team/subunit) in this case. The current CLO views their role ... More

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Authors: Banerjee, Arindam;

Reference No: MAR0338(A) Pages: 9 Published on: 30, March, 2000

Abstract: This case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. It is based on a moderately sized credit card company in Mid-West United States. ... More

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