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Search results for 'Marketing'

Related Searches: marketing cases, marketing cases 2, marketing management, marketing strategy, marketing strategy a

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  1. Pharmaceuticals and Chemicals Limited

    Authors: Mehta, S C;

    Reference No: MAR0090 Pages: 14 Published on: 1, January, 1972

    Abstract: The case outlines the information needs of a company in planning the introduction of any product. The investigation process used by the company's marketing research executive for meeting the various information needs is given. Students are expected to evaluate the investigation process and the information generated by the research. On ... More

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  2. Packaged Goods India Limited

    Authors: Jain, Abhinandan K;

    Reference No: MAR0157 Pages: 33 Published on: 1, January, 1974

    Abstract: The case deals with the problems of drawing up a marketing strategy for a new consumer nondurable packaged food product. It describes the process of building a marketing simulation model under paucity of data in Indian conditions and the results. ... More

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  3. Regional and Intra-regional Organizational Structure for Paddy Procurement - Sri Lanka

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0300 Pages: 10 Published on: 2, January, 1975

    Abstract: Describes the regional and intra-regional organizational structure developed by the paddy marketing board for paddy and rice procurement in Sri Lanka. Organizational efficiency at regional level was studied with respect to staffing pattern, workload of the staff members, quantity of paddy and rice procured and the cost of procurement. ... More

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  4. Integration of the Paddy-Rice System: Sri Lanka Paddy Marketing Board (A) **

    Authors: George, P S;

    Reference No: CMA0335(A) Pages: 6 Published on: 8, August, 1975

    Abstract: This case describes various economic factors affecting the Sri Lanka paddy-rice system. Historical data are available on production, yield, prices, storage capacity, milling capacity, distribution arrangements. Some of the problems of the existing system are also identified. ... More

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  5. Union Carbide India Limited (A)

    Authors: Manendra Mohan;

    Reference No: MAR0181(A) Pages: 6 Published on: 1, January, 1977

    Abstract: This is basically an illustrative note dealing with the development of marketing information system for a product like agricultural chemicals. The case is intended to stimulate concepts and ideas on evolving a marketing information system for a product which has the characteristics of both industrial and consumer products, as far ... More

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  6. Durex Hosiery Mills

    Authors: Mehta, S C;

    Reference No: MAR0104 Pages: 21 Published on: 1, January, 1974

    Abstract: The case presents a review of the marketing operations of a medium-sized hosiery which has become very strong in the local market and now intends to penetrate into wider geographical areas. All elements of the marketing mix deployed by the company have been covered, and students are expected to ... More

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  7. Risky Investment and Capital Budgeting

    Authors: Singh, Gurudev;

    Reference No: CMA0672TEC Pages: 7 Published on: 1, January, 1988

    Abstract: Financial tasks on a farm have strong links with production, marketing, and consumption. Since production, marketing and consumption decisions are based on expectations which are uncertain, management decisions have to take into account financial risks that might result from such uncertainties. These risks may have more pronounced effect in case ... More

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  8. Amar Engineering Company Limited**

    Authors: Rao, C P;

    Reference No: MAR0081 Pages: 16 Published on: 1, January, 1969

    Abstract: This case deals with the marketing problems of a company, following its modernization and expansion programme. Students are expected to discuss the problems of product policy and the nature of changes that need to be made in the sales organization to cope with the expansion programme. ... More

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  9. Channel Negotiations Simulation: Game Exercise

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0482EX_Game Pages: 11 Published on: 11, March, 2016

    Abstract: What are the dynamics of channel relations? How do channel members in a marketing channel align themselves? In this simulation, participants discover what makes channel entities powerful, how they leverage this power and what for. This is a negotiation simulation for the classroom in which participants learn through role-playing and ... More

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  10. Dangs Forest: Waghai Timber Sales Depot

    Authors: Mehta, S C; Thomas, Philip S; Maslekar, A R;

    Reference No: CMA0507 Pages: 15 Published on: 1, January, 1979

    Abstract: The problem here is to introduce a rudimentary marketing orientation in a forest service operation which is already engaged in logging and sale activities. A variety of sales arrangements - auctions, long term contracts, transfers to a sister unit (saw mill) "retail" sale of firewood etc are described in the ... More

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  11. Raipur Block Development Cooperative Marketing Society Limited **

    Authors: Gupta, V K; Mathur D.P.;

    Reference No: CMA0194 Pages: 12 Published on: 10, February, 1970

    Abstract: Deals with the problem of under-utilization of the installed capacity of both the modern sheller rice mills. ... More

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  12. DAMA: Weaving Lives

    Authors: Sriram, M.S.; Sarin, Ankur;

    Reference No: PSG0111 Pages: 21 Published on: 20, August, 2012

    Abstract: The case explores the growth of Dastkar Andhra Marketing Association (DAMA) and its relationship with its sister organizations, as it works to articulate an alternate model of production, distribution and retailing. The case attempts to highlight issues around appropriate interventions in a traditional sector providing livelihood to millions, but confronting ... More

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  13. Aditya Kumar: Office Politics and Managing Upwards

    Authors: Gupta, Vishal; Premapuri, Priyanka;

    Reference No: OB0236 Pages: 11 Published on: 15, October, 2019

    Abstract: The case describes the predicament of Aditya Kumar, Vice President of Marketing at Green Living India Technologies Private Limited (GLIT), an organisation working in arena of sustainable products and technology. Aditya Kumar, who has had an excellent academic background and a fast track promotion after seven months of joining the ... More

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