Abstract
This case deals with the marketing problems of a company, following its modernization and expansion programme. Students are expected to discuss the problems of product policy and the nature of changes that need to be made in the sales organization to cope with the expansion programme.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0081 |
| Title | Amar Engineering Company Limited** |
| Pages | 16 |
| Published on | Jan 1, 1969 |
| Year of Event | 1963 |
| Authors | Rao, C P; |
| Area | Marketing (MAR) |
| Discipline | Operations Management, Strategic Management |
| Sector | Manufacturing |
| Country | India |
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