The case explores the growth of Dastkar Andhra Marketing Association (DAMA) and its relationship with its sister organizations, as it works to articulate an alternate model of production, distribution and retailing. The case attempts to highlight issues around appropriate interventions in a traditional sector providing livelihood to millions, but confronting the challenges of a modern economy and society. The case would be beneficial in emphasizing the role of market and state failures and the role played by social enterprises in addressing them.