Search results for 'Marketing'

Authors: Ghosh, Ranjan Kumar; Tank, Nikita; John, Jannet;

Reference No: CMA0821 Pages: 16 Published on: 27, September, 2021

Abstract: Indiagro is a national level Farmer Producer Company (FPC) consortium that primarily operates in the government to business segment (G2B). It has been appointed by NAFED (National Agricultural Cooperative Marketing Federation of India Ltd.) and the Central Government Department of Consumer Affairs to procure onions under the Price Stabilization ... More

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Authors: Kaul, Subhashini;

Reference No: MAR0405 Pages: 16 Published on: 2, April, 2009

Abstract: GuruKool, a unique training initiative for frontline sales personnel in retail businesses of the Future Group, was spearheaded by Sanjay Jog, Chief People Officer, Future Group, in April 2006. Implementing the programme, however, was more difficult than he had expected, and its results also were not as brilliant. Sanjay was thus ... More

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Authors: Seetharaman, S P;

Reference No: CMA0505 Pages: 13 Published on: 1, January, 1979

Abstract: The case is presented in five parts. Part one covers the launching of a fruit processing unit by a district cooperative supply and marketing society. Part two narrates in brief the problems faced by the unit in marketing its produce, leading to its closure. Part three brings out the measures ... More

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Authors: Moulik, T K;

Reference No: CMA0451 Pages: 6 Published on: 4, November, 1977

Abstract: This case is based on field observations about marketing of wool by the growers to an organized sector run by the Khadi and Gramodhyog. It brings out the problems of price negotiations, quality control, and related marketing problems which need to be solved for efficient management. ... More

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Authors: Sahay, Arvind;

Reference No: MAR0505 Pages: 6 Published on: 2, May, 2019

Abstract: Sai Coating, a small entrepreneurial firm, was one of the three firms that had received the license from ARCI for marketing the Detonation Spray Coating (DSC). Sai Coating made and sold the detonation gun (D-Gun) to three sectors, namely: Wire Drawing, Textiles and Aero components. The coating enhanced the life ... More

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Authors: Abhishek;

Reference No: MAR0432 Pages: 11 Published on: 6, June, 2013

Abstract: Safewithme Inc. (SI) is a leading manufacturer and marketer of healthcare products. Mr. Arun Jain, the Marketing Manager of SI, has received information about an upcoming trade promotion scheme by a competitor of SI. In order to counter the threat of the proposed trade promotion by the competitor, SI team ... More

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Authors: Chawla, Harkiran Kaur; Gopakumar, K. V., Ram Mohan, M.P.;

Reference No: OB0249(C) Pages: 3 Published on: 26, June, 2025

Abstract: Part C focuses on the tension between the heads of legal and marketing departments over a proposed innovation. Thus, this part dives deep into cross-functional disagreements. The head of legal believed that the new idea raised compliance issues, while the head of marketing felt that the innovation could provide much-needed ... More

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Authors: Rao, C P;

Reference No: MAR0079 Pages: 4 Published on: 1, January, 1969

Abstract: Stresses a medium sized company's overall marketing strategy in its export markets. It describes the company's product policies and export promotional methods. Students are expected to discuss and evaluate the overall export strategy, particularly in light of its size. ... More

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Authors: Wadhva, C D;

Reference No: ECO0242TEC Pages: 3 Published on: 1, January, 1977

Abstract: Emphasizes the importance of systematic research in the framework of the relevant export-marketing environment for formulating export business strategy at the firm level. It explains the concepts of "export market environment" and "export business strategy" and points out some important decisions that a corporate unit planning export marketing has to ... More

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Authors: Bhandari, Labdhi R;

Reference No: MAR0197(B) Pages: 9 Published on: 1, January, 1977

Abstract: The case raises issues concerning organization of the marketing function. It describes the evolution of the marketing organization, and discusses the experience with recent organizational arrangements. A novel form of organization, involving parallel organizations for new products and established products, adopted by the company is discussed. ... More

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Authors: George, P S;

Reference No: CMA0185(B) Pages: 7 Published on: 20, January, 1970

Abstract: The Sales Manager of Dudhudyog Dairy is reviewing the marketing strategies of the milk dairy in order to plan the product strategies. The Sales Manager has decided to conduct a marketing survey of the region in which the Dairy was operating. The marketing survey results give a number of factors ... More

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Authors: Vora, M N;

Reference No: MAR0261(A) Pages: 12 Published on: 1, January, 1980

Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More

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Authors: Dholakia, Nikhilesh;

Reference No: MAR0145TEC Pages: 8 Published on: 1, January, 1976

Abstract: This note, based on a lecture by the marketing manager of IPCL, describes the product mix and customer mix of IPCL. The strategic thinking with regard to different product groups is briefly described. Implications for organizational design are discussed. ... More

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Authors: Rao, N N Venkata; Paul, S;

Reference No: ECO0065(B) Pages: 11 Published on: 1, January, 1967

Abstract: To examine critically the methods employed by the marketing and production departments for planning the production and marketing operations of the company. To evolve an alternative approach which would help the company to increase its profits Performanc. ... More

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