Search results for 'Communication'

Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

Reference No: MAR0452TEC Pages: 13 Published on: 30, March, 2015

Abstract: This article provides a strategic overview of essential elements of marketing communication and communication planning. The starting point for to any marketing communication is its objective accordingly this article first discusses various objectives of a communication plan. Next it elaborates on various media vehicles that are available for the purpose ... More

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Authors: Gaikwad, V R;

Reference No: CMA0323 Pages: 19 Published on: 19, August, 1975

Abstract: This case gives against of the communication processes involved in the rabi production campaign. It brings out 1) the complex administrative problems involved in planning implementing a development programme, especially in planning supplying various inputs in a coordinated manner within a specified period, 2) the role functions of functionaries operating at various ... More

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Authors: Jain, Rekha;

Reference No: QM0217TEC Pages: 19 Published on: 1, January, 1989

Abstract: This note describes the basic concepts related to the communication of digital data across transmission channel. With ever increasing use of computer networks, it has become imperative to understand this technology and make the right choices. ... More

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Authors: Abhishek; Hemchand, Shravan K;

Reference No: MAR0469TEC Pages: 12 Published on: 17, July, 2015

Abstract: Sensor based technologies, since their integration into mobile phones, have started playing an important role in mobile based transactions. The note provides examples of sensor based communications in daily life. It provides a detailed explanation of the two most commonly used technologies - Near Field Communication (NFC) and Bluetooth Low ... More

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Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

Reference No: MAR0453TEC Pages: 12 Published on: 30, March, 2015

Abstract: The note illustrates ‘how’ a message can be communicated to the target audience adopting various creative approaches: Comparative, Inoculative and Refutational. It demonstrates the emotional (humour, sex, lifestyle, fear and scarcity) and rational (feature and price) appeals used in communication to attract audience to the brand. It then describes and ... More

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Authors: Rao, Sreenivas S;

Reference No: BP0204TEC Pages: 5 Published on: 1, January, 1989

Abstract: The note gives an overview of the dimensions involved in developing a communication strategy at both individual and organizational levels. Covers: a) the various stages in the process of communication, b) differences in interpersonal and organizational communication, c) percolation of personality and objectives through communication, d) push and pull aspects ... More

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Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

Reference No: MAR0454TEC Pages: 10 Published on: 30, March, 2015

Abstract: The objective of this article is to help develop an understanding of message strategy and using it to develop an advertising planning model. This article describes Vaughn’s FCB grid that has been widely applied in this filed and elaborates how this framework can be used to develop an advertising ... More

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Authors: Dixit, M R; Jain, Abhinandan K;

Reference No: BP0280(C) Pages: 18 Published on: 2, December, 2002

Abstract: This case describes the processes used by a cycle manufacturing company (TI) for developing an innovative offer -- geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used for understanding the key steps in new offer ... More

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Authors: Kureshi, Sonal; Sood, Vandana;

Reference No: MAR0412 Pages: 5 Published on: 8, January, 2010

Abstract: During Diwali 2009 TrustMe Bank announced a sales promotion offer on purchase of gold bar from the bank using the banks credit card. The purchase could be made through interest free EMI and would accrue double reward points. The communication about this offer was displayed outside the TrusMe bank branches and ... More

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Authors: Agarwal Promila;

Reference No: P&IR0228 Pages: 11 Published on: 5, May, 2015

Abstract: Ostensibly the case is about an employee resigning from the organization due to lack of support, job clarity, and information about reporting structure. It addresses issues of socialization process, performance appraisal, and communication issue between colleagues in a consulting organization. The case serves as medium for diagnosis and action planning ... More

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Authors: Abhishek;

Reference No: MAR0449TEC Pages: 7 Published on: 14, July, 2014

Abstract: With customers embracing a mobile lifestyle, mobile devices have increased the customer touch points available to marketers. This has led to development of field of mobile marketing wherein companies reach customers through different formats. Quick Response (QR) code is one of the most widely used option available to mobile marketers. ... More

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Authors: Patel, S M;

Reference No: CMA0165 Pages: 11 Published on: 21, January, 1969

Abstract: The case is about the characteristics of tractor buyers and the process of buying decisions of a farmer going in for a tractor in Indian conditions in general and Gujarat conditions in particular. The case leads to information on consumer behaviour and mode of communication to such consumers, besides giving ... More

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Authors: Mukhopadhyay, Sipra;

Reference No: MAR0316 Pages: 13 Published on: 25, June, 1998

Abstract: This case supplements the case "Security Belt Limited" (MAR0315). It highlights one decision area, namely communication, to be targeted at organizations segmented by attitude and usage behaviour. ... More

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Authors: Sharma, Meenakshi;

Reference No: COMM0023TEC Pages: 15 Published on: 17, June, 2019

Abstract: This technical note presents the pedagogic approach to teaching and sharpening critical thinking and written communication used at the Indian Institute of Management Ahmedabad (IIMA) in the Written Analysis and Communication (WAC) course and provides a conceptual model for the course. Examining both the importance of these objectives and the ... More

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