Abstract
This case supplements the case "Security Belt Limited" (MAR0315). It highlights one decision area, namely communication, to be targeted at organizations segmented by attitude and usage behaviour.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0316 |
| Title | Communication Strategy |
| Pages | 13 |
| Published on | Jun 25, 1998 |
| Year of Event | 1997-1998 |
| Authors | Mukhopadhyay, Sipra; |
| Area | Marketing (MAR) |
| Discipline | Organizational Behaviour, Strategic Management |
| Sector | Manufacturing |
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