Reference No: BP0163TECPages: 4Published on: 1, January, 1980
Abstract: This note gives the authors' observations, based on their experience of simulated job interviews of forty IIMA students of the Managerial Oral Communication course in the academic year 1979-80. It provides information on how the interviews were structured, the theme of the interviews, preparation made by the students for the ... More
Reference No: MAR0422Pages: 31Published on: 14, November, 2011
Abstract: Prayas is a unique healthcare initiative, launched in India by Sanofi-Aventis, a French multinational pharmaceutical company, with the objectives of updating the medical knowledge of doctors in semi-urban and rural areas, bridging the gap between diagnosis and treatment, and making available quality medicines at affordable prices. This case discusses the ... More
Reference No: STR0473Pages: 20Published on: 20, November, 2023
Abstract: In 2019, Nissan India found itself facing a turbulent market situation as it contested market space against 14 competitors. Some of its recent product launches had not been well-received, and dealers nationwide were sceptical of associating with Nissan. The following year, Nissan appointed Rakesh Srivastava as the new Managing Director of Nissan ... More
Reference No: BP0144(D)Pages: 24Published on: 1, January, 1983
Abstract: Reviews the company's performance during a seven-year period--1974-75 to 1980-81. Voltas had resorted to certain operational strategies having significant financial implications: 1) it altered its method of calculating depreciation on its fixed assets; 2) it entered into foreign collaboration for its international operations; 3) it absorbed two of its affiliate companies with ... More
Reference No: F&A0187Pages: 8Published on: 1, January, 1972
Abstract: The management of Brown (India) Private Limited, a wholly- owned subsidy of the Brown Group, UK, was considering various alternatives for raising additional funds for expansion, either by borrowing or by an issue of shares to the Indian public. If the shares are issued to the Indian public, what should ... More
Reference No: F&A0133Pages: 18Published on: 1, January, 1970
Abstract: Deals with the problem of performance appraisal of branch agents in a bank. Five senior executives stationed at the head office annually rate the agents' personality traits, skills, and branch routine and work. The main objective of the appraisal system is executive development and promotion decisions. The appraisal is not ... More
Reference No: OB0169TECPages: 9Published on: 1, January, 1983
Abstract: The paper attempts to discuss theories of motivation. -- Taylor's Scientific Management, Maslow's Need Hierarchy, Herzberg's Two - Factor Theory, Alderfer's ERG Theory, Expectancy Theory, Equity Theory And Reinforcement Theory. ... More
Reference No: F&A0142Pages: 28Published on: 1, January, 1970
Abstract: Deals with the problem of handling an undisciplined employee at a bank's branch office. The employee, who is an active union member, has an unflattering performance record. Repeated memos from the branch manager fail to improve his performance. Ultimately, the branch manager, with the concurrence of the head office, conducts ... More
Reference No: PSG0020TECPages: 4 Published on: 1, January, 1977
Abstract: The note outlines the steps that a branch of the Family Planning
Association of India would need to take in formulating a branch
study. This would require: 1) Defining the broad goals and objectives
of the branch in terms of services to be provided, client
segments, regional coverage, and channels to ... More
Reference No: BP0246Pages: 6Published on: 22, February, 1996
Abstract: The case narrates the background and the process of implementation of a button cell manufacturing project. Although the promoters were professionally qualified and market potential impressive on paper, they failed to realize the market realities. The financial position of the company erodes over a period of time especially with the ... More
Reference No: BP0337(A)Pages: 13Published on: 31, March, 2011
Abstract: This is the first case from a series of three cases. The case describes situation in Eureka Forbes Ltd. (EFL) which is a 'direct sales' company. EFL is planning to start Knowledge Management (KM) initiatives. The strength of the company is its sales people who work under tremendous performance and ... More
Reference No: MAR0080Pages: 7Published on: 1, January, 1969
Abstract: This case deals with the problems of an overseas customer. Various problems arising out of exporters' lack of knowledge about the importing country, customer expectations in the overseas market, and the shipping arrangement for transporting the goods to the market are emphasized. The intricacies of customer relationship and problems of ... More
Reference No: F&A0143(C)Pages: 6 Published on: 1, January, 1970
Abstract: The managing director appoints a committee of the bank's senior officers, with an outside consultant as its chairman, for working out an appraisal system, and recommending a promotion policy. The committee visits different branches and meets the officers to ascertain their opinions and reactions to the "Star System" of appraisal ... More
Reference No: PSG0026Pages: 15 Published on: 1, January, 1974
Abstract: The case discusses how a medical officer of a PHC would attempt to utilize the concepts he has learned from a management course to improve the working of his PHC. It describes the steps he would take to achieve this objective (in the context of family planning activities of a ... More
Reference No: MAR0089EXPages: 7Published on: 1, January, 1970
Abstract: This is an exercise to simulate the decision making process in a marketing department in order to provide students with an opportunity to take an integrated approach to marketing decision making and thus get a feel of the interaction of the various elements of the marketing mix. The outcome of ... More
