This is an exercise to simulate the decisionmaking process in a marketing department in order to provide students with an opportunity to take an integrated approach to marketing decisionmaking and thus get a feel of the interaction of the various elements of the marketing mix. The outcome of the decisions is affected by and in turn affects competitors' decisions. The product to be marketed is canned food that has a large consumer market and a small government market. The decision areas are pricing, advertising, packaging, promotion, personal selling and R&D. Response patterns in the two markets are significantly different. Besides taking the marketing decisions, the teams have also to decide on production quantity, to which inventory carrying costs and risks of market loss are attached. The inventory cannot be carried for more than two periods.