The note outlines the steps that a branch of the Family Planning Association of India would need to take in formulating a branch study. This would require: 1) Defining the broad goals and objectives of the branch in terms of services to be provided, client segments, regional coverage, and channels to reach the clients. 2) Assess the external environment to see how it will affect the organization as well as how the organization can influence the environment. The external environment may consist of a number of social, political, technological, and economic influences. 3) Assessment of the branch's internal strengths and weakness. 4) Develop a branch strategy. Three broad categories of strategies can be identified. 5) Design an implementation procedure along with a monitoring and evaluation system to ensure that the strategy will be implemented. For selecting a specific strategy certain criteria like technological feasibility, resource feasibility, administration feasibility, etc. have been suggested