Reference No: MAR0101Pages: 4 Published on: 1, January, 1971
Abstract: A pharmaceutical company seeks the help of a consultant to study their distribution strategy. The company deals in ethical products and distributes them directly to chemists, hospitals and selected doctors without the use of any wholesale channel. Though the system has worked fairly satisfactorily, the company intends to examine if ... More
Reference No: MAR0097Pages: 33 Published on: 1, January, 1974
Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More
Reference No: MAR0098Pages: 18Published on: 1, January, 1972
Abstract: HPL was contemplating the introduction of an over-th e- counter tonic to tap the increasing demand for such a product. Though the management was convinced of the viability of the proposition, issues like attributes of the product and marketing strategy to be used were being considered. The product manager organized ... More
Reference No: MAR0089EXPages: 7Published on: 1, January, 1970
Abstract: This is an exercise to simulate the decision making process in a marketing department in order to provide students with an opportunity to take an integrated approach to marketing decision making and thus get a feel of the interaction of the various elements of the marketing mix. The outcome of ... More
Reference No: MAR0090Pages: 14Published on: 1, January, 1972
Abstract: The case outlines the information needs of a company in planning the introduction of any product. The investigation process used by the company's marketing research executive for meeting the various information needs is given. Students are expected to evaluate the investigation process and the information generated by the research. On ... More
Reference No: MAR0085TECPages: 10Published on: 1, January, 1969
Abstract: This note is a summary of the research project carried out in industrial concerns of Ahmedabad and examines the various functions of purchase management with regard to organizational patterns, information and reporting systems, major activities performed by purchase departments, their methods of buying and inventory management. An attempt is made ... More
Reference No: MAR0080Pages: 7Published on: 1, January, 1969
Abstract: This case deals with the problems of an overseas customer. Various problems arising out of exporters' lack of knowledge about the importing country, customer expectations in the overseas market, and the shipping arrangement for transporting the goods to the market are emphasized. The intricacies of customer relationship and problems of ... More
Reference No: MAR0015(A)Pages: 5Published on: 1, January, 1964
Abstract: Deals with the pricing strategy of a new product by a small manufacturer in an industry dominated by giant multinationals. The case examines how a small unit can enter and expand into the market. The issues related to relative role of price and non-price competition, use of brand names, expectations ... More
Reference No: PSG0105Pages: 56Published on: 22, October, 2008
Abstract: The Ghaziabad (GZB) goods shed was one of the top rail goods handling points in the National Capital Region (NCR). The growth was expected to be robust in the forthcoming years, since GZB and Noida were high growth districts in the Uttar Pradesh part of the NCR. GZB goods shed ... More
Reference No: PSG0104Pages: 18Published on: 23, June, 2008
Abstract: The Director of SEWA is discussing with her PMU (Project Management Unit) team of the indicators of Jeevika -- both quantitative and qualitative -- which should be considered for mid-term review of Jeevika project. The case contains information on Jeevika project, mid-term review of Jeevika project, various stakeholders and their ... More
Reference No: PSG0103(C)Pages: 10Published on: 27, March, 2008
Abstract: The construction contract of a four laned Road Over Bridge (ROB) on the Mangalapuram and Udyognagar link was awarded to a contractor by the PWD (Government). The construction began in August 1999 with an expected completion in September 2001. However, due to a variety of causes, the process was delayed and the ... More
Reference No: PSG0103(A)Pages: 48Published on: 27, March, 2008
Abstract: The construction contract of a four laned Road Over Bridge (ROB) on the Mangalapuram and Udyognagar link was awarded to a contractor by the PWD (Government). The construction began in August 1999 with an expected completion in September 2001. However, due to a variety of causes, the process was delayed and the ... More
Reference No: PSG0101Pages: 26Published on: 23, February, 2007
Abstract: Rapid technological changes and convergence of media had made "triple play" (i.e. voice, video, and internet) available on a single channel. In India, traditionally the cable TV network provided TV services and telecom network provided telecom/internet services. While some telecom companies had upgraded their networks to provide for ... More
Reference No: PSG0098(A)Pages: 44Published on: 5, April, 2006
Abstract: Cochin International Airport Limited (CIAL) is the first airport in the joint sector, with large-scale public participation. The new airport project was conceived as an alternative to the then existing naval airport, which was not capable of handling wide-bodied aircraft due to runway limitations. The Cochin airport project throws up ... More
Reference No: PSG0095Pages: 10Published on: 4, November, 2004
Abstract: Mhow Ghatabillod road was a critical link connecting growing industrial areas around Indore in Madhya Pradesh. The condition of the road was poor. There was an urgent need to improve the road. Madhya Pradesh State Industrial Development Corporation Limited decided to develop the project on a Build, Operate and Transfer ... More
