Reference No: F&A0215Pages: 37Published on: 1, January, 1970
Abstract: Deals with the Ministry of Tourism's (and the consultant's) efforts to assess the profitability and performance of the hotel industry. An attempt to develop "uniform accounting" formats and a scheme of "inter- firm comparison" is described. Both involve controversial judgements by the consultant. A complex set of actual financial statements ... More
Reference No: MAR0130(A)Pages: 11Published on: 1, January, 1974
Abstract: Case (A) deals with the problem of deciding how much emphasis to put on dealer network vis-a-vis company's own salesmen. It also describes the commission structure of salesmen and related problems. ... More
Reference No: PSG0083Pages: 24Published on: 19, June, 2001
Abstract: The Head, Gujarat, Tata Infotech Limited (TIL) was reviewing the financial bid for the Gujarat State Wide Area Network (GSWAN) project. The bid was for a uniform quarterly revenue to be received from the Government of Gujarat (GoG) over eight years for Build-Operate-Transfer (BOT) concession of the project. Of the ... More
Reference No: MAR0341(B)Pages: 2Published on: 14, December, 2000
Abstract: This case describes the comments of the Vice President, International Division, on the process and proposed recommendations on international marketing strategy for Core Healthcare Limited. ... More
Reference No: MAR0264TECPages: 35Published on: 1, January, 1995
Abstract: The note delineates important distribution management decision areas like designing of system of distribution, selection of channel members, developing and improving capabilities of channel members, and systems of working with channel members, including evaluation and control. The current management practices with respect to each of the decision (sub-decision) areas are ... More
Reference No: COMM0006(B)Pages: 12Published on: 26, February, 2010
Abstract: The case deals with the steps taken to strengthen the internal communication channel in order to bring about employee engagement during the branding exercise of the bank in 2005 and to make it a deep change of style of business rather than only a change in logo and colours. ... More
Reference No: OB0017(B)Pages: 10Published on: 1, January, 1964
Abstract: Describes how the new general manager tries to change his executives' behaviour, and his attempts to win the executives' and workers' confidence; and its effect on some of the executives who believe in stricter methods. ... More
Reference No: MAR0060Pages: 17Published on: 1, January, 1967
Abstract: The case revolves around the concept of the purchase decision making unit for industrial marketing. The participants are expected to identify the individuals of each decision making unit and their role in the purchase decision making process. A number of decision situations are described. Excerpts from the research study, "Purchasing ... More
Reference No: MAR0006(B)Pages: 7Published on: 1, January, 1966
Abstract: This is a sequel to the Kamlini Restaurant (A) case. (give ref no) In Case (A), the decision question as to whether Kamlini should start a luncheon service was raised. This case describes the circumstances in which the luncheon service was started, the experiences of running the luncheon service, and ... More
Reference No: MAR0197(B)Pages: 9 Published on: 1, January, 1977
Abstract: The case raises issues concerning organization of the marketing function. It describes the evolution of the marketing organization, and discusses the experience with recent organizational arrangements. A novel form of organization, involving parallel organizations for new products and established products, adopted by the company is discussed. ... More
Reference No: MAR0365Pages: 34Published on: 22, July, 2005
Abstract: Prerna Store was a retail grocery store, situated in Chandigarh, belonging to the Prerna Supermarket retail chain. It has a chain of 15 outlets in the city. It had an image of being a no-nonsense grocery store without much of the frills associated with other supermarkets. All stores followed a look ... More
Reference No: MAR0107(A)Pages: 3Published on: 1, January, 1973
Abstract: Case (A) describes the problem faced by the company with respect to price revision in a situation where there are two manufacturers of a basic chemical. The "decision tree" approach could be applied to structuring the problem and for getting the action and event sequence laid out in a logical ... More
Reference No: MAR0107(B)Pages: 2Published on: 1, January, 1973
Abstract: Case (A) describes the problem faced by the company with respect to price revision in a situation where there are two manufacturers of a basic chemical. The "decision tree" approach could be applied to structuring the problem and for getting the action and event sequence laid out in a logical ... More
Reference No: OB0184(C)Pages: 16Published on: 1, January, 1990
Abstract: This case describes the various systems like recruitment, training, performance evaluation, and control used by Natural Resources Corporation to manage its people and the feelings of the people working at different levels in the company. A team of consultants is required to evaluate the people management processes in the company ... More
