Prerna Store was a retail grocery store, situated in Chandigarh, belonging to the Prerna Supermarket retail chain. It has a chain of 15 outlets in the city. It had an image of being a no-nonsense grocery store without much of the frills associated with other supermarkets. All stores followed a look alike, modular with similar offerings. While, on the whole, the business was doing well there seemed to exist difference in the sales pattern of stores. More stores were as expected, however, two stores were very different. Using the sector 17 store (the most successful store) as bench mark, the case likes to assess the factors causing this phenomenon and suggest display and layout for better performance of sector 34 store.