Reference No: MAR0093Pages: 16Published on: 1, January, 1977
Abstract: This case describes the situation where the company is concerned about a specific definition of marketing problems relating to both opportunities and threats. The discussion will lead to specification of information needs and an approach to solve sample design problems. ... More
Reference No: MAR0180(A)Pages: 11 Published on: 1, January, 1976
Abstract: In 1969, CARE India executives were interested in selling the idea of proper nutrition for a healthier life to the rural population. They believed that the same marketing principles, style of advertising and media strategy used in urban commercial sales campaigns could be applied to a rural non commercial campaign. A ... More
Reference No: F&A0388Pages: 4 Published on: 1, January, 1988
Abstract: It is an introductory product evaluation case for the agro- processing industry. The use of various capital budgeting technues are introduced. ... More
Reference No: CMA0176(B)Pages: 8Published on: 5, September, 1969
Abstract: The case is about building an organisational structure for a Cooperative which has experienced rapid growth during the last few years. The objectives of the organization are to supply agricultural inputs on the one hand and and market and process output of the farmer members on the other hand. The ... More
Reference No: BP0265Pages: 8Published on: 8, January, 2001
Abstract: This case describes the situation faced by the management of Torrent Gujarat Biotech Limited (TGBL), a company that was set up to manufacture Penecillin G, an antibiotic, in mitigating unexpected developments in the policy and competitive environment. The economics of the penicillin project changed drastically when the government liberalized the ... More
Reference No: MAR0144(G)Pages: 11Published on: 1, January, 1976
Abstract: The case highlights the problems being faced by the company regarding its channels of distribution, especially the wholesalers. The alternatives being considered by the management to bring the wholesalers in line are presented, as also the details of the company's marketing strategy. The alternatives are to be evaluated in light ... More
Reference No: MAR0082TECPages: 28Published on: 1, January, 1969
Abstract: This is a comprehensive technical note based on material from published sources on the subject. The areas covered include relevant definitions, new product life cycle, and adoption stages. The note is illustrated by relevant charts and models and also gives a checklist for new industrial products. The note has been ... More
Reference No: CMA0638Pages: 6Published on: 1, January, 1987
Abstract: Since the supply of groundnut could not keep pace with the rising demand, it received considerable attention in the credit control operations of RBI. Both groundnut and groundnut oil have been under the provisions of Selective Credit Control and the lending norms were either tightened or relaxed depending upon the ... More
Reference No: MAR0324Pages: 19 Published on: 15, June, 1999
Abstract: In early January 1996, Mr Peter Thomas, Senior Brand Manager of Biltek Tea (India) Limited (BTIL), was reviewing the recent sales performance figures of Jasmine, a premium dust tea brand that he was handling. Although Jasmine was the market leader in southern India, Mr Thomas was concerned about the stagnant growth ... More
Reference No: MAR0031(A)Pages: 21Published on: 1, January, 1966
Abstract: Evolution of the advertising problem for a detergent soap on the basis of the analysis of the product, and reports of the company's marketing research department and its advertising officer. ... More
Reference No: MAR0013(G)Pages: 8Published on: 1, January, 1964
Abstract: Bright Engineering had been forced to reduce its price by 50% for its major product because of fierce competition from a bigger firm. The management desired to drop this item and was looking for new product lines to utilize its excess production capacity. The case involves assessing the marketing potential for ... More
Reference No: CMA0762Pages: 7Published on: 1, January, 1997
Abstract: This is a case of successful innovation in which the needs of several parties (farmers, cold storage owners, and bank) are addressed. Development of this innovation was aided by changes in the decision making process, autonomy, etc. The importance of small changes in the product is the focal point in ... More
