Abstract
This is a case of successful innovation in which the needs of several parties (farmers, cold storage owners, and bank) are addressed. Development of this innovation was aided by changes in the decision making process, autonomy, etc. The importance of small changes in the product is the focal point in this case and how it can be extended to other products is also considered.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0762 |
| Title | Process Change for Promoting Financial Innovation by ABC Bank: A Case of Potato Marketing Loan (PPML) |
| Pages | 7 |
| Published on | Jan 1, 1997 |
| Year of Event | 1994-1995 |
| Authors | Bhattacharrjee, Surendra; Desai, Bhupat M; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Innovation and Entrepreneurship, Operations Management, Organizational Behaviour |
| Sector | Banking Finance Insurance (BFI) |
My Cart
You have no items
in your shopping cart.