Abstract
This case describes the situation where the company is concerned about a specific definition of marketing problems relating to both opportunities and threats. The discussion will lead to specification of information needs and an approach to solve sample design problems.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0093 |
| Title | Hi-Sell Paperbacks Company |
| Pages | 16 |
| Published on | Jan 1, 1977 |
| Year of Event | 1973 |
| Authors | Prasad, Keshav; |
| Area | Marketing (MAR) |
| Discipline | Operations Management, Strategic Management |
| Sector | Manufacturing |
| Country | India |
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