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Search results for 'marketing cases 2'

Related Searches: marketing cases 20, marketing cases 202, marketing cases 2020, marketing cases 2021, marketing cases 2023

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  1. A-One Starch Products Limited (B): Marketing Planning for Liquid Glucose

    Authors: Jain, Abhinandan K; Saha, Jahar;

    Reference No: MAR0317(B) Pages: 13 Published on: 18, August, 1998

    Abstract: The Marketing manager of A-One was faced with the task of developing a marketing plan for Gluco-One for the next and subsequent years based on the information provided in the case. A-One Starch Products Limited, established in the 1930s, was a leading manufacturer of starch and its derivatives in India. ... More

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  2. Gujarat Co-operative Milk Marketing Federation Limited (GCMMF)

    Authors: Manikutty, S;

    Reference No: BP0255 Pages: 29 Published on: 5, December, 2000

    Abstract: Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) is the sole marketing agency for the products produced by different milk co-operative member unions of the state of Gujarat and for those of other states marketing their products under the brand name of Amul. The product range is mostly milk and milk ... More

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  3. Marketing Simulation Game**

    Authors: Mehta, S C; Bhatia, B S;

    Reference No: MAR0089EX Pages: 7 Published on: 1, January, 1970

    Abstract: This is an exercise to simulate the decisionmaking process in a marketing department in order to provide students with an opportunity to take an integrated approach to marketing decisionmaking and thus get a feel of the interaction of the various elements of the marketing mix. The outcome of ... More

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  4. Marketing Air Coolers

    Authors: Ramachandran, K;

    Reference No: BP0231 Pages: 7 Published on: 1, January, 1992

    Abstract: Sheetal Air Cooler is an innovative product with high technical and aesthetic features introduced in the Indian market in the late eighties. The case narrates problems and dilemmas faced by the entrepreneur to the initial stages of the life of the enterprise in the context of marketing. Starting with a ... More

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  5. National Publishing Company: Marketing of Children's Fortnightly Magazine

    Authors: Koshy, Abraham;

    Reference No: MAR0301 Pages: 12 Published on: 16, February, 1994

    Abstract: The case describes the decision situation faced by the marketing manager of a publishing company with respect to a children's fortnightly publication. The company is faced with the problem of deciding on strategies to improve the sales of the product which despite sales promotion efforts, are not showing any sustained ... More

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  6. Voltas Limited (E): Evolution of Marketing in Voltas

    Authors: Joag, S G; Mehta, S C;

    Reference No: BP0144(E) Pages: 30 Published on: 1, January, 1983

    Abstract: Traces the evolution of the marketing function in Voltas, and outlines the current marketing organization. The Case explores the implications of the million dollar question faced by the management: What did it mean to have the diverse marketing activities under one umbrella--Voltas? ... More

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  7. Household Products (India) Limited (C)

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0092(C) Pages: 4 Published on: 1, January, 1971

    Abstract: Based on a real life situation of the introduction of a new brand of bathing soap, the case describes the existing market situation, competitive situation, and marketing opportunities. It gives a brief account of the product development process - idea generation to concept development to product development and testing and ... More

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  8. Household Products (India) Limited (D)

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0092(D) Pages: 10 Published on: 1, January, 1972

    Abstract: The case is an extension of Household Products (India) Limited (C). It describes the events that led to the process of decision making for introducing a new brand of soap: idea generation, concept development, product development and testing, marketing mix development for test marketing and the process of test marketing. ... More

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  9. TI Cycles: New Product Strategy (C)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0280(C) Pages: 18 Published on: 2, December, 2002

    Abstract: This case describes the processes used by a cycle manufacturing company (TI) for developing an innovative offer -- geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used for understanding the key steps in new offer ... More

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  10. Vypeen Regional Fish Marketing Cooperative Society Limited (B)

    Authors: George, P S;

    Reference No: CMA0324(B) Pages: 10 Published on: 8, August, 1975

    Abstract: This is a continuation of Case (A). The regional society had prepared a plan for solving many of the problems facing the fisherman. The society had plans for introducing fifty mechanized boats and the linkage of production with storage, processing, and marketing. The plan had also envisaged export of prawns, ... More

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  11. FoodWorld (D): Design of MIS

    Authors: Gupta, Achin; Parikh, Anurag; Raghuram, G; Banerjee, Bibek; Koshy, Abraham;

    Reference No: MAR0325(D) Pages: 12 Published on: 1, January, 2000

    Abstract: The case focuses on the need for an effective Management Information System, especially for monitoring store performance in a retail chain. The key issues are: 1) Identifying key performance and decision areas, 2) Understanding the role and criticality of information processing, 3) Identifying performance indicators and 4) Specifying the systems required for the information ... More

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  12. Indiagro Farmer Producer Company

    Authors: Ghosh, Ranjan Kumar; Tank, Nikita; John, Jannet;

    Reference No: CMA0821 Pages: 16 Published on: 27, September, 2021

    Abstract: Indiagro is a national level Farmer Producer Company (FPC) consortium that primarily operates in the government to business segment (G2B). It has been appointed by NAFED (National Agricultural Cooperative Marketing Federation of India Ltd.) and the Central Government Department of Consumer Affairs to procure onions under the Price Stabilization ... More

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  13. Paddy Marketing Board - Sri Lanka : Financing the Processing of Paddy (B)

    Authors: Desai, D K;

    Reference No: CMA0555(B) Pages: 6 Published on: 1, January, 1982

    Abstract: Deals with the problems of selection of an alternative in rice processing from: 1) The existing processing system with its large number of hullers; and 2) A modern processing system with modern rice mills having a milling capacity of two tonnes of paddy per hour. ... More

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  14. Case Studies for Hybrid Bajra in High Yielding Varieties Programmes

    Authors: Patel, D A;

    Reference No: CMA0146 Pages: 11 Published on: 4, April, 1968

    Abstract: This is an integrated case on seed input. It deals with the issues on 1) planning for seed production 2) procurement certification of seed, 3) marketing of seed, 4) channelising the agricultural credit supply to the farmers for introducing new seeds. The case is composed over various issues faced y the planners implementors at ... More

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  15. Betaar Radio Company**

    Authors: Dholakia, Nikhilesh; Kulkarni, A R;

    Reference No: MAR0202 Pages: 6 Published on: 1, January, 1978

    Abstract: A mediumsized radio company is reviewing its product and marketing strategy in light of the shifting emphasis from stationary to portable radios in the industry. The marketing manager wants to estimate the stage in product life cycle and the future trends for both types of radios. ... More

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