Search results for 'Market Research for'

Authors: Jain, Abhinandan K;

Reference No: MAR0421(B) Pages: 6 Published on: 8, June, 2011

Abstract: The case describes briefly the problem definition stage and details of the research plan for collecting information to address the question: "whether to set up a plant for manufacturing synthetic menthol through the process invented by the R&D Division of Chemical Products Limited?". The plan includes a description of ... More

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Authors: Jain, Abhinandan; Madan, Mohanka; Saha, Jahar;

Reference No: MAR0517 Pages: 22 Published on: 9, February, 2021

Abstract: Imam, Director Global-Marketing, TEGA Industries, was reviewing a research report prepared by a reputed US research agency to design the entry strategy in the US for innovative Conveyor Components (CC). The case provides information on the company background, details of the company products, the value proposition of CC in India, ... More

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Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

Reference No: MAR0423(C) Pages: 26 Published on: 29, March, 2012

Abstract: Two entrepreneurs were grappling with defining the market for introducing their brand of scooters in India in 1981. They had generated options of market definition through preliminary analysis and their own insights based on the data collected through an all India survey study of scooter owners and non- owners. . The study ... More

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Authors: Jaiswal, Anand Kumar; Shrivastav, Arpita;

Reference No: MAR0389 Pages: 9 Published on: 9, November, 2007

Abstract: This case is about a marketing research study conducted on brand extensions of Dettol. Dettol as a brand has got immense trust and loyalty from consumers. To achieve fast growth and leverage the Dettol brand name, Reckitt Benckiser India Limited introduced a number of brand extensions. Some of these extensions ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0421(A) Pages: 6 Published on: 8, June, 2011

Abstract: The case describes the decision situation of assessing whether to set up production facilities for producing synthetic menthol. The context covers the description of the company, the product : menthol, production process of menthol, international trade, and government environment. The rest of the case describes the decision problems, research problems, information ... More

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Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

Reference No: MAR0423(B) Pages: 27 Published on: 29, March, 2012

Abstract: The case describes the all India consumer survey planned to assess the key issues of nature of emerging competition and of decide targeting, positioning, and product features for a new brand of scooters by two entrepreneurs in 1981. The survey study was to examine buyer behaviour of scooter owners and non-owners. ... More

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Authors: Roy Dholakia, Ruby; Jain, Abhinandan K;

Reference No: MAR0398 Pages: 4 Published on: 16, July, 2008

Abstract: The case briefly describes the situation of a leading company and the industry structure in the Small Pack Refined Oil (SPRO) market in Indian. The case describes the process of developing four concepts for assessing the opportunity in the SPRO market. The case can be used to assess the concept ... More

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Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

Reference No: MAR0423(A) Pages: 7 Published on: 29, March, 2012

Abstract: The case describes the key issues faced by two entrepreneurs as they plan to launch a new two-wheeler in the market in the beginning of liberalization of Indian economy in 1981.. The case provides information about the two-wheeler industry (scooter, mopeds, and motorcycle) on: (i) sales of each of the brands ... More

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Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

Reference No: MAR0423(D) Pages: 21 Published on: 29, March, 2012

Abstract: The owners of TAL were grappling with the issue of which segment to target by their new brand of scooters. Segments were obtained through cluster analysis on: (i) demographic variables and (ii) importance of attributes in deciding the brand. Discriminant analysis was used to confirm the exclusivity of the segments. ... More

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Authors: Banerjee, Arindam;

Reference No: MAR0336TEC Pages: 5 Published on: 14, March, 2000

Abstract: This case describes logit analysis in an applied framework. It is specifically designed for a session in marketing research and information systems module. The note also compares the use of logistic regression/MNL vis-?-vis discriminant analysis. ... More

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Authors: Jaiswal, Anand Kumar; Shrivastav, Arpita;

Reference No: MAR0389-Hindi Pages: 9 Published on: 3, November, 2007

Abstract: यह केस डेटॉल के ब्रांड एक्स्टेन्शनों के बारे में चलाये गये एक विपणन अनुसंधान अध्ययन के बारे में है। एक ब्रांड के रूप में डेटॉल को उपभोक्ताओं से अपार विश्वास एवं निष्ठा मिली है। डेटॉल के ब्रांड नाम पर तेज़ वृद्धि पाने एवं उसका लाभ उठाने के लिए रेकिट बेन्किसर इंडिया लिमिटेड ने बड़ी संख्या में ब्रांड एक्स्टेन्शन शुरू किये। इन एक्स्टेन्शनों में से कुछ जैसे कि, डेटॉल साबुन व डेटॉल लिक्विड हैंड वाश काफी सफल रहे, परन्तु बाकी के ज्यादातर एक्स्टेन्शन बाज़ार में टिकने में असफल रहे। इस केस में इस बारे में चर्चा की गई है कि एक विपणन अनुसंधान अध्ययन कैसे डेटॉल के विभिन्न ब्रांड एक्स्टेन्शनों के सफल होने के पूर्वानुमान लगाने में मदद कर सकता है। ... More

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Authors: Dixit, M R; Jain, Abhinandan K;

Reference No: MAR0352(B) Pages: 18 Published on: 1, January, 2003

Abstract: The case describes the market research carried out by TI Cycles for assessing the opportunity available for geared bicycles in India. It presents the background of the company, its marketing function, the new product development process, and the performance till 1996-97. The case provides a detailed plan for market research ... More

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Authors: Sinha, Piyush Kumar;

Reference No: MAR0346 Pages: 25 Published on: 24, October, 2002

Abstract: This case of the launch of the daily Dainik Bhaskar in Jaipur is aimed at bringing out the realities of the market place in the newspaper industry. It exemplifies the fact that there is nothing called a monopoly market or even a saturated market. It requires vision, courage and most ... More

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Authors: Sinha, Piyush Kumar;

Reference No: MAR0348 Pages: 49 Published on: 12, February, 2002

Abstract: The case of Dainik Jagran is aimed at highlighting the strategies followed by a company that wishes to wrest the leadership from a well-known, established newspaper. It exemplifies the efforts that are required in such an exercise. The case describes the process of identifying the gaps in the market so ... More

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