Reference No: MAR0489TECPages: 7Published on: 1, June, 2017
Abstract: This technical note introduces the concept of Discriminant Analysis for managers. The note starts by explaining the two objectives of discriminant analysis. It provides the background of discriminant analysis technique by covering assumptions and manner of writing hypothesis statements. A comparison with other similar multivariate techniques is also provided. The ... More
Reference No: MAR0102Pages: 7Published on: 1, January, 1973
Abstract: The case deals with the introduction of an oral analgesic that has a considerable product differentiation and unique selling proposition. Introductory marketing effort of the company is described and a plan for a full launch of the product has to be worked out. ... More
Reference No: MAR0409Pages: 18Published on: 7, August, 2009
Abstract: Promoted by the Self Employed Women's Association (SEWA), Rudi Multi Trading Company Limited was established in 2004 with the twin objectives of facilitating a linkage between poor rural farmers and rural consumers, and promoting internal generation of funds in villages. The company worked to unite two parties, small and medium farmers ... More
Reference No: MAR0493(B)Pages: 16Published on: 13, October, 2017
Abstract: Case presents the discussion in a meeting at MMT for sharply defining the decision areas, understanding and finalising the webpage options to be tested, criteria to be used for choosing the best option, and the methodology to be adopted for testing the options. The case provides description and discussion on: ( ... More
Reference No: MAR0341(A)Pages: 21Published on: 14, December, 2000
Abstract: This case describes the process of international market selection. Two frameworks - Kotler's Market Attractiveness Framework plus Jennet and Henesseys Framework -- to assess opportunity for choice of markets, are used. Recommendations made to the board, on international marketing strategy that Core should adopt, are given. Vice President, International Division, ... More
Reference No: MAR0546Pages: 23Published on: 30, August, 2024
Abstract: This case is about setting the strategic direction for Ketto, one of the major medical crowdfunding sites in India. Ketto was founded on August 15, 2012, by Varun Sheth, Kunal Kapoor, and Zaheer Adenwala. As one of the first peer-to-peer fundraising platforms in India, Ketto initiated a revolution in the digital fundraising ... More
Reference No: MAR0493(C)Pages: 19Published on: 13, October, 2017
Abstract: Chief executive and CEO along with the website redesign team of MMT Group was to discuss the results of the research conducted by the team and decide the best option for new home page of MMT. The case provides a brief history of MMT, its performance over the last few ... More
Reference No: MAR0056Pages: 10Published on: 1, January, 1964
Abstract: The case raises a number of questions about the role of advertising. Should one advertise? The relationship of advertising with other elements of the marketing mix? How should one decide how much to spend on advertising? Whom should one advertise to? ... More
Reference No: MAR0427Pages: 18Published on: 1, January, 2012
Abstract: Tihar Jail (TJ), one of the largest prisons in the world. However, TJ functions as a reformation and rehabilitation centre which aims at transforming the convicts into better human beings and employable citizens. As a part of this effort, it operates a factory and a baking school in its premises. ... More
Reference No: STR0495Pages: 21Published on: 13, April, 2026
Abstract: The case examines the history, evolution, and future course of a major online travel booking firm, EaseMyTrip. The case, written from the perspective of one of the founders and based on both primary and secondary data, assesses EMT’s strategic and operational strengths. Moreover, the case poses critical questions about ... More
Reference No: MAR0346Pages: 25Published on: 24, October, 2002
Abstract: This case of the launch of the daily Dainik Bhaskar in Jaipur is aimed at bringing out the realities of the market place in the newspaper industry. It exemplifies the fact that there is nothing called a monopoly market or even a saturated market. It requires vision, courage and most ... More
Reference No: MAR0396Pages: 49Published on: 13, May, 2008
Abstract: Dainik Bhaskar group is one of the largest newspaper groups of the country. The case describes their strategy and its implementation for entering Gujarat with a Gujarati newspaper. The context of a duopolistic and largely saturated market had foiled attempts of several other newspapers. The case describes in detail the ... More
Reference No: MAR0536Pages: 26Published on: 25, September, 2023
Abstract: magicpin was a multisided platform that enabled users to discover online and offline offers from merchants and brands through the magicpin app, and to earn rewards and cashback. magicpin facilitated an increase in the sales of partner merchants and brands by diverting consumer traffic, and was paid by the merchants ... More
Reference No: MAR0080Pages: 7Published on: 1, January, 1969
Abstract: This case deals with the problems of an overseas customer. Various problems arising out of exporters' lack of knowledge about the importing country, customer expectations in the overseas market, and the shipping arrangement for transporting the goods to the market are emphasized. The intricacies of customer relationship and problems of ... More
