Abstract
The case examines the history, evolution, and future course of a major online travel booking firm, EaseMyTrip. The case, written from the perspective of one of the founders and based on both primary and secondary data, assesses EMT’s strategic and operational strengths. Moreover, the case poses critical questions about the organization's geographical and functional expansion.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | STR0495 |
| Title | EaseMyTrip: Bootstrapped Redemption |
| Pages | 21 |
| Published on | Apr 13, 2026 |
| Year of Event | 2019 onwards |
| Authors | Sharma, Rajat; Deodhar, Swanand; Singh, Harshita; ; |
| Area | Strategy (STR) |
| Discipline | IT and Systems, Marketing |
| Sector | Miscellaneous |
| Learning Objective | 1. Understand operational dilemmas faced by digital platforms. 2. Examine evolution of travel and tourism sector in India 3. Undertake strategic decision making concerning the expansion of an established digital platforms |
| Keywords | Digital platforms, Business growth, Travel and tourism, Digital marketing |
| Country | India |
| Courses | MBA (PGP), MBA (FABM), EEP |
| Access | For All |
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