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Search results for 'OB0232/**/and/**/cast(md5('1791310544')as/**/int)>0'

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  1. IIMA Mess: The Pricing Controversy **

    Authors: Balakrishnan, K;

    Reference No: F&A0224 Pages: 8 Published on: 1, January, 1975

    Abstract: Deals with the problem of equitable pricing in a situation where: 1) common facilities are shared by two groups of clientele, with a high incidence of joint costs; 2) the methods of pricing for the two groups are different? one group charged on an "actual cost" basis and the other on fixed ... More

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  2. Allegiance Corp Bank (ACB): Restructuring Private Banking?The CRM Way

    Authors: Acharya, Prachi;

    Reference No: MAR0414 Pages: 13 Published on: 26, March, 2010

    Abstract: The case deals with Allegiance Corp Bank's Private Banking Function. Allegiance Corp Bank is a Private Sector bank operational in India since early 90's. Private Banking, at Allegiance Corp Bank is a function that caters to High Networth Individuals and cross sells investment products to them. Services include free of ... More

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  3. Cost Classification Exercise

    Authors: Balakrishnan, K;

    Reference No: F&A0377 Pages: 3 Published on: 1, January, 1986

    Abstract: An introductory exercise in cost accounting which helps students to view the elements of costs from three different perspectives: 1) on a functional basis?manufacturing, selling, administration, research and development, etc; 2) on a traceability basis?direct versus indirect; and 3) on a behavioural basis?fixed versus variable. It is presented in an ... More

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  4. Hindustan Lever -- International Division: `May You Live in Interesting Times' ... Old Chinese Curse

    Authors: Korwar, Ashok;

    Reference No: IMG0007 Pages: 20 Published on: 13, March, 1995

    Abstract: This case documents the forces driving the international strategy of Hindustan Lever Limited. It is intended to raise issues of sustainable competitive advantage, as well as issues of managing a portfolio of international and domestic businesses. ... More

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  5. New Detergent Washing Tablet

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0177 Pages: 14 Published on: 1, January, 1976

    Abstract: With an eye on the fastgrowing detergent market, TOMCO were interested in launching a new detergent washing tablet in a slot where it had not yet been represented. Its agency surveyed the washing products market to study the positioning of the competitive brands and the advertising approaches used by ... More

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  6. Indian Doctors Abroad: Promoting a Scheme for Their Return

    Authors: Mehta, S C;

    Reference No: MAR0254 Pages: 10 Published on: 1, January, 1980

    Abstract: Presents a new concept in health care where the promoters plan to set up a modern hospital having all necessary facilities with the assistance of Indian doctors settled abroad. The concept requires a donation from these doctors, in return for which they shall get attractive facilities for settling in India. ... More

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  7. GE in India: Changing Healthcare

    Authors: Malodia, Suresh; Jaiswal, Anand Kumar;

    Reference No: MAR0476 Pages: 26 Published on: 7, January, 2016

    Abstract: GE Healthcare was on a continuous lookout for investing into new and innovative super value products for the Bottom of the Pyramid markets in India. After launching its first successful super value ECG machine Mac 400, GE had recently launched its twenty-fifth super value product a PET CT machine. Serving the ... More

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  8. Voltas's Room Air Conditioner Campaign: "India ka dil, India ka AC"

    Authors: Vyas, Preeta H; Sahoo, Debajani;

    Reference No: MAR0384 Pages: 20 Published on: 24, January, 2007

    Abstract: As the heat increases during summer, the demand for room air conditioners (RAC) spirals and so does the advertising for them. Post liberalization, with the entry of MNCs, there is a huge competition in the RAC industry of India. Keeping in view the growing popularity of air-conditioners, major consumer durable ... More

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  9. Selling Sketches - The case of Artistically Yours (B)

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0481(B) Pages: 17 Published on: 11, March, 2016

    Abstract: Ramesh is the founder of a startup ‘Artistically Yours’. Ramesh wants the company to become a market place which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. Ramesh along with his friend Vijay has conducted an exploratory research and now wants ... More

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  10. Divya Bhaskar

    Authors: Sinha, Piyush Kumar; Anand, Kamaljit;

    Reference No: MAR0396 Pages: 49 Published on: 13, May, 2008

    Abstract: Dainik Bhaskar group is one of the largest newspaper groups of the country. The case describes their strategy and its implementation for entering Gujarat with a Gujarati newspaper. The context of a duopolistic and largely saturated market had foiled attempts of several other newspapers. The case describes in detail the ... More

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  11. GEF India Private Limited: January 2011: Defining the Market Research Problem

    Authors: Jain, Abhinandan; Singh, Vivek;

    Reference No: MAR0488 Pages: 15 Published on: 19, January, 2017

    Abstract: In 2011, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand freedom of GEF, a new company in Andhra Pradesh. Specific focus was to assess overall performance, brand strength and TVC. The results would help preparation of ... More

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  12. BiharTimes.com (A)

    Authors: Sinha, Piyush Kumar; Abhishek;

    Reference No: MAR0411(A) Pages: 10 Published on: 14, December, 2009

    Abstract: The case charts out the journey of an online news portal from the state of Bihar. The organization has grown largely based on the pro bono support of people from many sectors and facets of life. The portal has so far been managed by the husband-wife team. On completion of ... More

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  13. Urvashi Spinning Mills

    Authors: Balakrishnan, K;

    Reference No: F&A0307 Pages: 2 Published on: 1, January, 1977

    Abstract: Deals with a problem in overhead cost variance. The excess consumption of steam in a spinning mill has to be analyzed into variances arising from 1) cost of producing steam, 2) hourly rate of supply of steam, 3) number of hours worked, and 4) efficiency of spinning. Requires logic rather than application of standard ... More

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