Abstract
The main objective of this exercise is to help the students to understand the concept of positioning in a better manner. Positioning of product/brand in the minds of customer is one of the most important decisions in marketing strategy. It is important that students understand the basic steps in the decision-making for positioning. This in-class exercise will help the students in understanding the key steps involved in positioning decisions.
Additional Information
| Product Type | Exercise |
|---|---|
| Reference No. | MAR0474EX |
| Title | In-Class Exercise on Positioning |
| Pages | 3 |
| Published on | Nov 3, 2015 |
| Authors | Jhangiani, Sushil; Abhishek; Koshy, Abraham; |
| Area | Marketing (MAR) |
| Discipline | Marketing |
| Sector | Telecom and Software |
| Keywords | Positioning; Points of Parity; Points of Difference; Attributes; Functional Benefits; Emotional Benefits |
| Access | For All |
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