Music to Ears

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Abstract

A customer was disappointed to find a defective music audio cassette soon after opening the wrapper of a newly bought set. On taking this set back to the retail shop from where the purchase was made, customer was denied the replacement of defective product. Customer was also badly treated by the staff and proprietor of the shop. Case traces the long journey this customer takes up to fight for justice. In the process, case highlights issues of customer service, employee behaviour, and consumer action. It also contrasts varying practices followed by different organizations (in the same industry) in responding to customer complaints.

Additional Information

Product Type Case
Reference No. MAR0364
Title Music to Ears
Pages 4
Published on May 30, 2005
Year of Event 2000-2001
Authors Gupta, Nirmal; Gupta, Parvinder;
Area Marketing (MAR)
Discipline Marketing, Organizational Behaviour, Public Policy and Law
Sector Manufacturing
Keywords Customer Service, Attitude, Behaviour
Country India
State Gujarat
City Ahmedabad

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