Abstract
Ticket pricing is an important source of revenue for sports events. This note explains the ticket pricing practices that are followed for sports events. It discusses, pricing objectives, the determinants of prices and various pricing strategies in this field. This note will be useful to PGP participants for pricing and sports marketing courses. This will also be of interest to participants in relevant Executive Education Programmes.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | MAR0478TEC |
| Title | Ticket Pricing in Sports |
| Pages | 13 |
| Published on | Mar 17, 2016 |
| Year of Event | 2014 |
| Authors | Tripathi, Sanjeev; |
| Area | Marketing (MAR) |
| Discipline | Marketing |
| Keywords | Sports Marketing; Pricing; Sports Management |
| Country | Indian |
| Organization | OGQ |
| Access | For All |
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