Reference No: CIIE0010Pages: 26Published on: 1, January, 2018
Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More
Reference No: CIIE0017Pages: 21Published on: 29, December, 2020
Abstract: Kaleidofin was co-founded in 2017 by Puneet Gupta and Sucharita Mukherjee; former CFO and CEO of IFMR (Institute for Financial Management and Research) Holdings Pvt Ltd. As part of their roles at IFMR, Gupta and Mukherjee focused on designing products and developing technology to push for financial inclusion. In their field ... More
Reference No: BP0263Pages: 9Published on: 8, January, 2001
Abstract: This case deals with the issues in mitigating an unexpected development. The Torrent group decided to integrate backwards by venturing into the production of penicillin. The decision was motivated by the huge demand-supply gap and a favourable public policy. The technology was to be supplied by a company in Czeckoslovakia. ... More
Reference No: HRM0258Pages: 25Published on: 22, March, 2023
Abstract: The Everest Premiere League (EPL) is a leading franchise-based Twenty20 (T20) cricket league in Nepal. Despite challenges from the Cricket Association of Nepal (CAN), local competitors and sponsors, the EPL has established itself as a cult figure in the Himalayan region by successfully mitigating these challenges. The case focuses on ... More
Reference No: F&A0156(A)Pages: 21Published on: 1, January, 1971
Abstract: Describes how the top management of a large and growing bank contemplates setting up an organization for providing an induction and refresher training programme to its clerical staff. The case studies the details of the training organisation's setup at the head office; and the region, content and objectives of the ... More
Reference No: ADCLOD0003Pages: 34Published on: 25, November, 2024
Abstract: The case discusses the organisation – planning, construction, running and the winding-up – of the month-long Pramukh Swami Maharaj (PSM) Shatabdi Mahotsav (centenary festival) on a gigantic 600-acre site called the ‘Pramukh Swami Maharaj Nagar ’ held at the outskirts of Ahmedabad, Gujarat from December 15, 2022 to January 15, 2023. The case presents the details of ... More
Reference No: OB0203Pages: 7Published on: 30, June, 2008
Abstract: This case is based on the experience of a multinational-multi-location company during its attempt to implement a customer relationship management (CRM) software. An off the shelf software named Superoffice was chosen and tailored to the needs of Mover Incorporated. A project team was formed to oversee the design, training, and ... More
Reference No: MAR0540Pages: 12Published on: 17, April, 2024
Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More
Reference No: PSG0026Pages: 15 Published on: 1, January, 1974
Abstract: The case discusses how a medical officer of a PHC would attempt to utilize the concepts he has learned from a management course to improve the working of his PHC. It describes the steps he would take to achieve this objective (in the context of family planning activities of a ... More
Reference No: BP0261Pages: 7Published on: 8, January, 2001
Abstract: This case describes the measures initiated by Torrent Cables Limited to fight the recession. The issue is one of strengthening the measures and introducing new initiatives to prevent the company from becoming sick again. In 1989, the torrent group acquired a sick company and initiated a series of measures to turn ... More
Reference No: F&A0191Pages: 10 Published on: 1, January, 1973
Abstract: The top management of Anuradha Private Limited was considering whether they should liberalize their credit policy for the sale of diesel sets (engine and pump) on lines similar to the credit scheme recently announced by their competitor Gupta Engineering Limited. The case involves the use of the probability theory. It ... More
Reference No: CIIE0026(A)Pages: 15Published on: 16, March, 2022
Abstract: Amit Kasliwal was a participant of the Post Graduate Program for Executives at the Indian Institute of Management, Ahmedabad in 2013 when he came up with an idea of a tea-brewing machine. Kasliwal conducted a survey to understand the tea-brewing machine industry and needs of the market and subsequently started working ... More
Reference No: CMA0773EXPages: 14Published on: 1, January, 1998
Abstract: This case deals with the paradox that the multipurpose activities enable some PACS to be viable and utility oriented, while others are neither viable nor utility oriented. This case seeks to find out whether differences in management, infrastructure, size and nature of the operation, etc. of the two PACS, could ... More
Reference No: BP0247Pages: 37Published on: 1, August, 1997
Abstract: Great Eastern Shipping Company (GESCO) was the second largest Indian shipping company, operating 48 ships. During 1994-95, GESCO had a turnover of Rs. 824.67 crore. The company had more than tripled its turnover over the previous five years. With the changing economic environment and increasing competition, the company was considering strategies for ... More
Reference No: BP0030(C)Pages: 3Published on: 1, January, 1970
Abstract: The casewriter has a talk with the General Management manager in charge of the rayon tyre cord plant of the company about his management style and philosophy. This provides a basis for discussion about the attitudes and approaches of Indian managers who have had some exposure to modern management concepts ... More
