Abstract
Amit Kasliwal was a participant of the Post Graduate Program for Executives at the Indian Institute of Management, Ahmedabad in 2013 when he came up with an idea of a tea-brewing machine. Kasliwal conducted a survey to understand the tea-brewing machine industry and needs of the market and subsequently started working on prototypes for the same. He formally set up his company in 2015 and started developing a Minimum Viable Prototype (MVP). Joined by co-founders Harvinder Rajput and Saurabh Borah, he branded his prototypes as MyT Brewer. In December 2016, the start-up ran out of resources. The dilemma for Kasliwal and his team was whether to continue working on an improved prototype or enter the market.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CIIE0026(A) |
| Title | My T Brewer - Part A |
| Pages | 15 |
| Published on | Mar 16, 2022 |
| Authors | Mendonca, Valerie; Aggarwal, Ansita; |
| Area | Centre for Innovation, Incubation, and Entrepreneurship (CIIE) |
| Discipline | Innovation and Entrepreneurship |
| Sector | Manufacturing |
| Learning Objective | To introduce participants to the concept of Design Thinking To highlight the process of developing a Minimum Viable Prototype (MVP) To encourage participants to develop a growth strategy for an MVP |
| Keywords | Design thinking; Minimum viable prototype; Growth strategy; Start-up growth; Start-up |
| Country | India |
| State | Karnataka |
| City | Bengaluru |
| Organization | Cheermap Foods Pvt. Ltd. |
| Access | For All |
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