Abstract
Kasliwal and his team had been working on prototypes for a tea-brewing machine since 2013. After running out of funds, they decide to introduce the latest prototype in the market and test it for user experience. After receiving feedback from customers and observing them interact with the machine, they started designing an improved product. They faced the dilemma about the best way to go about growing their revenues.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CIIE0026(B) |
| Title | My T Brewer - Part B |
| Pages | 9 |
| Published on | Mar 16, 2022 |
| Authors | Mendonca, Valerie; Aggarwal, Ansita; |
| Area | Centre for Innovation, Incubation, and Entrepreneurship (CIIE) |
| Discipline | Innovation and Entrepreneurship |
| Sector | Manufacturing |
| Learning Objective | To introduce participants to the concept of Design Thinking. To highlight the process of developing a Minimum Viable Prototype (MVP) To encourage participants to develop a growth strategy for an MVP |
| Keywords | Design thinking; Minimum viable prototype; Growth strategy; Start-up growth; Start-up |
| Country | India |
| State | Karnataka |
| City | Bengaluru |
| Organization | Cheermap Foods Pvt. Ltd. |
| Access | For All |
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