Register / Login
All
  1. Home
  2. Search results for: 'marketing cases 202'

Filter By

Discipline
  1. Communication (1)
  2. Economics (1)
  3. IT and Systems (4)
  4. Innovation and Entrepreneurship (6)
  5. International Business (1)
  6. Management Education (2)
  7. Marketing (21)
  8. Operations Management (1)
  9. Organizational Behaviour (1)
  10. Public Policy and Law (2)
  11. Strategic Management (8)
Language
  1. English (23)
Sector
  1. Agriculture and Animal Husbandry (1)
  2. Health (4)
  3. Manufacturing (2)
  4. Miscellaneous (1)
  5. Telecom and Software (4)
  6. Transportation and Logistics (1)
State
  1. Delhi (1)
  2. Gujarat (5)
  3. Karnataka (1)
  4. Maharashtra (5)
Product Type
  1. Case (24)

Your search 'marketing cases 202'' did not match any products. Did you mean: marketing cases 202

Search results for 'marketing cases 202'

Related Searches: marketing cases 2020, marketing cases 2021, marketing cases 2025, marketing cases 2023, marketing cases 202'

per page

  1. Mahindra Trucks & Bus Division: Building a Marketing Plan

    Authors: Sahay, Arvind;

    Reference No: MAR0503 Pages: 39 Published on: 7, May, 2019

    Abstract: Mahindra Trucks and Bus Division (MTBD) of Mahindra & Mahindra is at an interesting stage of its evolution. Having gone through a bad patch with a product that was not quite up to the mark, it appears to have got the product right by early 2018 and truck sales had been going ... More

    Buy Case

  2. Schematic Software Company: Accelerating Growth

    Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; G, Pratheebha;

    Reference No: MAR0530 Pages: 20 Published on: 30, December, 2022

    Abstract: Sunit Raj was the Vice President, Marketing of Schematic Software Company (SSC), a Software-as-a-Service (SaaS) company. He was pondering how to preserve the company’s growth momentum it had achieved over the last few years. In the third quarter of 2021, the company’s valuation reached USD 25 billion, representing a year-over-year ... More

    Buy Case

  3. TrueReach.ai: Managing Digital Personas and Journey in the B2B Context

    Authors: Sharma, Rajat;

    Reference No: MAR0551 Pages: 17 Published on: 26, February, 2025

    Abstract: TrueReach.ai was founded in Bengaluru in October 2022 by Amit Kumar Tyagi, Shubham Talshyan and Mohit Behl with the goal of transforming ad creation using an AI-powered tool that generated image ads quickly and affordably. Despite its potential, the company struggled to connect with mid-sized marketing agencies, e-commerce startups and ... More

    Buy Case

  4. Parle Agro (India): Vision Realisation

    Authors: Kaul, Asha;

    Reference No: COMM0028 Pages: 18 Published on: 28, December, 2021

    Abstract: Nadia Chauhan, Chief Marketing Officer at Parle Agro set her vision in 2017 to become the dominant player in the beverages segment and to double the turnover to INR 10,000 Cr. by 2022. She had been prompted by the success of the company over the last five years when Parle Agro had doubled ... More

    Buy Case

  5. Shemaroo:On/Off Where to Draw the Line?

    Authors: Roy, Subhadip;

    Reference No: MAR0523 Pages: 11 Published on: 16, June, 2021

    Abstract: The case delineates the situation faced by Shemaroo Entertainment Limited (Shemaroo) related to the company’s rebranding exercise, product portfolio and future course of action. Shemaroo was founded in 1962 by Buddhichand Maroo as a book circulating library in Mumbai that moved into the Video Home System (VHS) space and went ... More

    Buy Case

  6. GoQii-Sokrati: A Contract Dispute in the Digital Ad World

    Authors: Agarwal, Anurag K;

    Reference No: IS0154 Pages: 14 Published on: 18, February, 2026

    Abstract: In 2024, the Supreme Court of India reiterated the principle of minimal judicial interference in arbitration proceedings in the case of GoQii and Sokrati by setting aside the Bombay High Court order passed in April 2024. For about two years, GoQii had paid Sokrati a substantial amount of money for digital marketing ... More

    Buy Case

  7. Amar Chitra Katha: Striving for Immortality?

    Authors: Roy, Subhadip; Matta, Nikita;

    Reference No: MAR0556 Pages: 21 Published on: 30, April, 2025

    Abstract: The case study is centred around Amar Chitra Katha (ACK), discussing the developments and trends for the company after 2010. The brand underwent significant changes both internally and externally between 2010 and 2024. The discussion dilemma is related to the growth strategy around managing the 4Ps and the collaborative strategies through which the ... More

    Buy Case

  8. Prega News: Delivery Challenges in the Pregnancy Ecosystem

    Authors: Roy, Subhadip; Singh, Jyoti;

    Reference No: MAR0553 Pages: 16 Published on: 5, June, 2025

    Abstract: This case is centred on Prega News, a brand owned by Mankind Pharma in India. Prega News began as a pregnancy testing kit but later diversified into a wide range of products catering to every stage of a woman’s pregnancy journey. By 2024, the brand offered a portfolio of products ... More

    Buy Case

  9. Fugumobile: Breaking New Grounds in China

    Authors: Singh, Kunwar Milind; Trivedi, Shekhar; Jaiswal, Anand Kumar;

    Reference No: MAR0535 Pages: 21 Published on: 13, April, 2023

    Abstract: In 2007, Ranjit Singh and Ravi Shankar Bose founded Fugumobile, a digital marketing firm, in Shanghai, China’s financial hub. Fugumobile served a wide range of clients, including multinational companies (MNCs) and domestic Chinese businesses, by providing various digital marketing services such as e-commerce, customer relationship management (CRM), digital transformation, digital ... More

    Buy Case

  10. San-Burn: Burning Issues of a Founder

    Authors: Jayswal, Mitesh; Roy, Subhadip; Paidipati, Kiran Kumar;

    Reference No: MAR0559 Pages: 8 Published on: 6, January, 2026

    Abstract: This case delineates the difficulty faced by the Mehta family to commercialise their sanitary pad burning machine, San-Burn. Their company, Aishani Enterprise Pvt. Ltd, was registered as a startup in 2016 in the university incubation facility, which later became a private limited company. In 2022, they obtained a patent for San-Burn and ... More

    Buy Case

  11. Sujani: Attempts at Reviving a Craft

    Authors: Chandwani, Rajesh; Mukherjee, Saral; Meghrajani, Indra ;

    Reference No: MAR0548 Pages: 18 Published on: 18, December, 2024

    Abstract: The Government of India was making various attempts to revive the Sujani weaving craft. Craftspeople faced various challenges such as lack of demand, rising costs of raw material, unremunerative operations and disinterest among the younger generation in continuing with the craft. Only three families bearing the “Sujaniwala” surname practised the ... More

    Buy Case

  12. Gazra Café: Managing Two Ends of a Rainbow

    Authors: Mohapatra, Subhalaxmi; Roy, Subhadip;

    Reference No: CIIE0042 Pages: 9 Published on: 12, October, 2026

    Abstract: Gazra Café, the first eatery in Gujarat to be managed by the LGBTQIA+ community, is a unique initiative started by the royal family of Baroda (Vadodara) in 2022 with an objective to include inclusivity in business. The café garnered a good amount of interest among customers and the employees because of ... More

    Buy Case

  13. Betaar Radio Company**

    Authors: Dholakia, Nikhilesh; Kulkarni, A R;

    Reference No: MAR0202 Pages: 6 Published on: 1, January, 1978

    Abstract: A mediumsized radio company is reviewing its product and marketing strategy in light of the shifting emphasis from stationary to portable radios in the industry. The marketing manager wants to estimate the stage in product life cycle and the future trends for both types of radios. ... More

    Buy Case

  14. Vadilal Ice Creams: Can Trust Turn Trendy?

    Authors: Borah, Sourav Bikash; Kar, Rohan;

    Reference No: MAR0564 Pages: 24 Published on: 3, November, 2026

    Abstract: In March 2025, Aakanksha Devanshu Gandhi, President of Branding and New Business Development at Vadilal, and Shishir Shah, Manager at Vadilal, were planning the next phase of growth for the company. The brand, which was more than 100 years old, had experienced a difficult period. Financial challenges, and the disruption triggered by ... More

    Buy Case

  15. Netflix in India:Navigating Unfamiliar Waters

    Authors: Jena, Sanjay Kumar; Jayaswal, Pragya; Parida, Biswajita; Borah, Sourav Bikash ;

    Reference No: MAR0541 Pages: 25 Published on: 31, December, 2023

    Abstract: On January 20, 2022, Reed Hastings, the co-founder of Netflix, expressed his dissatisfaction while evaluating the company’s performance in the Indian market. Since its launch in 2016, Netflix has struggled to gain momentum in India. The company implemented several changes in India, such as introducing Hindi-language content and lowering its subscription prices. ... More

    Buy Case

Items 1 to 15 of 24

per page

My Cart

You have no items
in your shopping cart.

video title

video content