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Authors: Jain, Abhinandan K; Jumani, Usha;

Reference No: MAR0117TEC Pages: 18 Published on: 1, January, 1977

Abstract: Describes the nature of measurement in marketing. The existing ways of measuring knowledge and attitude scaling techniques like Thurstone's law of comparative judgement, semantic differential scaling, Thurstone's differential scale and Qsort have been discussed. Aspects of validity and reliability, and methods for establishing them are included in the note. ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0131TEC Pages: 8 Published on: 1, January, 1975

Abstract: This note describes a micro simulation model which can be used by medical representatives (salesmen) for planning their sales calls. ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0133TEC Pages: 17 Published on: 1, January, 1975

Abstract: This note reviews media planning models up to the year 1972. The review has been done keeping in view the requirements of practitioners in India. Suggestions for further model building in this area have been incorporated. ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0136TEC Pages: 10 Published on: 1, January, 1974

Abstract: This note provides some idea about the kinds of reports published by NSS. The report on domestic expenditure is discussed in some detail. ... More

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Authors: Khurana, Rakesh; Jain, Abhinandan K;

Reference No: MAR0152TEC Pages: 10 Published on: 1, January, 1976

Abstract: The note underlines the utility of industrial market potential index. Starting from a simple model, a procedure for developing an index of industrial market potential is finally arrived at. Development of the index would require selection of production statistics, and input and output coefficients. For some products the index has ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0157 Pages: 33 Published on: 1, January, 1974

Abstract: The case deals with the problems of drawing up a marketing strategy for a new consumer nondurable packaged food product. It describes the process of building a marketing simulation model under paucity of data in Indian conditions and the results. ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0158TEC Pages: 9 Published on: 1, January, 1974

Abstract: This note is intended to provide a broad overview of the distribution system followed by one company each in machinery (industrial), textiles (consumer durables) and tea (consumer nondurables) industry in India. It also describes the importance of distribution systems in India and broad characteristics of existing distribution systems in ... More

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Authors: Jain, Abhinandan K; Dholakia, Nikhilesh;

Reference No: MAR0164(A) Pages: 9 Published on: 1, January, 1977

Abstract: A cooperative dairy in a rapidly growing industrial city is considering the introduction of automatic bulk vending. Many uncertainties are associated with the costs and convenience of bulk vending as compared to bottle vending. ... More

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Authors: Jain, Abhinandan K; Bhandari, Labdhi R;

Reference No: MAR0191 Pages: 14 Published on: 1, January, 1978

Abstract: A new medium-sized-company wants to assess the demand for its scooters in India. The case depicts the problem of demand forecasting for scooters using the regression technique. An alternative approach based on the chain ratio method may also be used. The case provides data on the scooter industry since its ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0196(A) Pages: 10 Published on: 1, January, 1978

Abstract: The case involves decisions regarding problem definition, specification of information needs and research design of the research study for improving the decision making regarding advertising in a state industrial development corporation. ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0257TEC Pages: 13 Published on: 1, January, 1980

Abstract: This note is meant for users of marketing research. It provides an understanding of purposes of research in a decision-making situation in marketing research, alternative research designs used in marketing research, and criteria/guidelines for selection and evaluation of alternative designs for specific research studies. The specific research designs ... More

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Authors: Jain, Abhinandan K; Vora, M N;

Reference No: MAR0258TEC Pages: 27 Published on: 1, January, 1980

Abstract: It is a non-technical description of various issues that arise in sample selection for marketing research studies. Users' point of view has influenced the content and the style of writing of this note. It draws upon the experience of actual marketing research studies which are included as illustrations. It deals ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0263TEC Pages: 12 Published on: 1, January, 1981

Abstract: Describes the decision areas and importance of research in sales and distribution management (Section I) and the process of research (Section II). The last section (Section III) illustrates how research methods could be used for different decision areas. ... More

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