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  • Authors: Banerjee, Arindam

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  1. Titan Company: Tracing the Journey of Analytics Adoption

    Authors: Banerjee, Arindam; Borah, Sourav Bikash; Kumar, Yashwanth;

    Reference No: CDSAI0002 Pages: 25 Published on: 19, April, 2023

    Abstract: The case traces the adoption of analytics by Titan, a legacy company. The challenges faced during the digitisation journey are highlighted through the perspective of the central protagonist, Rohan Solanki, the Head of Analytics. Established in 1987, Titan operated in three major divisions: Jewellery, Watches and Eyewear as of November 2022. In 2010, ... More

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  2. Railroad Laundry Service

    Authors: Banerjee, Arindam;

    Reference No: MAR0436 Pages: 3 Published on: 27, June, 2013

    Abstract: The case is about a service provided to rail commuters who lack the time to attend to their daily chores because of the long hours spent in commuting. It talks about the process of building the business of providing a laundry pick up and drop off service at the railway ... More

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  3. Blaze Department Stores

    Authors: Banerjee, Arindam;

    Reference No: MAR0337 Pages: 11 Published on: 16, March, 2000

    Abstract: This case provides a setting to develop a data analysis plan. Research objectives and research design in this case do not blend well and hence these are additional complications. This case provides adequate opportunity to students to resolve issues using multiple sources of secondary information. Paucity of appropriate information in ... More

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  4. Mid West Retail Consumer Finance Services (A)

    Authors: Banerjee, Arindam;

    Reference No: MAR0338(A) Pages: 9 Published on: 30, March, 2000

    Abstract: This case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. It is based on a moderately sized credit card company in Mid-West United States. ... More

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  5. Mid West Retail Consumer Finance Services (B): Sarah Jablonski's Dilemma

    Authors: Banerjee, Arindam;

    Reference No: MAR0338(B) Pages: 11 Published on: 30, March, 2000

    Abstract: The case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. The case is based on a moderately sized credit card company in mid-West United States. ... More

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  6. Shiv Industries: Facing the challenge of Globalization

    Authors: Banerjee, Arindam; Muzaffar, Jamal; Awasthy, Dheeraj;

    Reference No: MAR0355 Pages: 31 Published on: 28, June, 2004

    Abstract: The case details out issues on the challenges faced by the organization in a dynamic liberalized economy where auto manufacturers of the world are entering the Indian market. Challenges such as customer focus, process efficiency, and organization structure redesign are described. Four specific (not mutually exclusive) options are set forth ... More

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  7. Aviva Life Insurance Company India Limited: Reducing Policy Turnaround Time to Build Customer Satisfaction

    Authors: Banerjee, Arindam;

    Reference No: MAR0397 Pages: 18 Published on: 22, May, 2008

    Abstract: Highlights a process reengineering effort to make business impact. Implication on internal/external stakehloders discussed. ... More

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  8. Logit Modelling: A Note

    Authors: Banerjee, Arindam;

    Reference No: MAR0336TEC Pages: 5 Published on: 14, March, 2000

    Abstract: This case describes logit analysis in an applied framework. It is specifically designed for a session in marketing research and information systems module. The note also compares the use of logistic regression/MNL vis-?-vis discriminant analysis. ... More

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  9. Universal Finance (A), Challenges of off shoring High End Processes: Incorporation

    Authors: Banerjee, Arindam;

    Reference No: IMG0017(A) Pages: 6 Published on: 14, July, 2008

    Abstract: Describes the evolution of an offshore Analytics organization in India. Traces three years of organization building and narrates the challenges faced in transacting business with onsite operations culture, communication, skill set differences across offices. ... More

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  10. Universal Finance (B), Challenges of off shoring High End Processes: Build Up

    Authors: Banerjee, Arindam;

    Reference No: IMG0017(B) Pages: 6 Published on: 14, July, 2008

    Abstract: Describes the evolution of an offshore Analytics organization in India. Traces three years of organization building and narrates the challenges faced in transacting business with onsite operations culture, communication, skill set differences across offices. ... More

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  11. Universal Finance (C), Challenges of off shoring High End Processes: Firming Up

    Authors: Banerjee, Arindam;

    Reference No: IMG0017(C) Pages: 14 Published on: 14, July, 2008

    Abstract: Describes the evolution of an offshore Analytics organization in India. Traces three years of organization building and narrates the challenges faced in transacting business with onsite operations culture, communication, skill set differences across offices. ... More

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  12. ABS Tyres

    Authors: Banerjee, Arindam;

    Reference No: MAR0435 Pages: 3 Published on: 27, June, 2013

    Abstract: ABS Tyres was a medium sized 2-wheeler tyre manufacturer which sold most of its tyres through the OEM channel (sale of tyres fitted in new vehicle). It had minimal presence in the replacement market, the direct to consumer market for tyres. The management felt that an evaluation of the market ... More

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