Abstract
The case is about a service provided to rail commuters who lack the time to attend to their daily chores because of the long hours spent in commuting. It talks about the process of building the business of providing a laundry pick up and drop off service at the railway station. The case may be a good starter for defining the business in terms of customer need served and how the entire operation is aligned towards addressing the need.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0436 |
| Title | Railroad Laundry Service |
| Pages | 3 |
| Published on | Jun 27, 2013 |
| Year of Event | 1991 |
| Authors | Banerjee, Arindam; |
| Area | Marketing (MAR) |
| Keywords | Customer Need; Business Alignment; Key Perfomance Indicator |
| Country | USA |
| Access | For All |
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