Reference No: P&IR0064(B)Pages: 5Published on: 1, January, 1974
Abstract: Case (A) P&IR0064(A) pertains to the payment of bonus in a textile mill. By changing the method of calculating depreciation, the management reduces the quantum of bonus. This is objected by the union. A strike is averted by the timely intervention of the manager. In Case (B), both ... More
Reference No: MAR0157Pages: 33Published on: 1, January, 1974
Abstract: The case deals with the problems of drawing up a marketing strategy for a new consumer non durable packaged food product. It describes the process of building a marketing simulation model under paucity of data in Indian conditions and the results. ... More
Reference No: P&IR0022(A)Pages: 3Published on: 1, January, 1974
Abstract: This case deals with the organizational problems arising out of the request of two employees for mutual transfer. Case (A) describes the issues relating to the matter at the lowest level of management. As the matter is not solved at this level, it is taken to the second level of ... More
Reference No: MAR0097Pages: 33 Published on: 1, January, 1974
Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More
Reference No: BP0054Pages: 25Published on: 1, January, 1974
Abstract: The history of the largest cable company in India is presented in the background of the growth of the power generation industry. Illustrates the limitations of the strategies of companies in industries with close linkage to national plans, competition with different sectors of the industry, and its rapid adaptation of ... More
Reference No: F&A0115(B)Pages: 11 Published on: 1, January, 1974
Abstract: A newly recruited management trainee presents a breakeven chart to explain the reasons for the losses the company has been sustaining since inception. The chart provokes a lot of discussion. Several questions are raised as to the utility of breakeven analysis in a multi product situation. Suggestions are also made ... More
Reference No: MAR0104Pages: 21Published on: 1, January, 1974
Abstract: The case presents a review of the marketing operations of a medium- sized hosiery which has become very strong in the local market and now intends to penetrate into wider geographical areas. All elements of the marketing mix deployed by the company have been covered, and students are expected to ... More
Reference No: F&A0275Pages: 14Published on: 1, January, 1974
Abstract: This case focuses on an expansion programme coupled with a change in the product mix. The situation provides material for 1) assessment of the impact of product mix change on working capital, and 2) assessment of the incremental working capital requirements on expansion. The case shows how the additional working funds needed ... More
Reference No: MAR0130(A)Pages: 11Published on: 1, January, 1974
Abstract: Case (A) deals with the problem of deciding how much emphasis to put on dealer network vis-a-vis company's own salesmen. It also describes the commission structure of salesmen and related problems. ... More
Reference No: F&A0233(F)Pages: 29 Published on: 1, January, 1974
Abstract: Describes the problems experienced by L&T in fixing relative profit responsibilities for its regional offices and product divisions. The nature of operations of these two centres are described and their operational characteristics highlighted. The case requires the formulation of criteria to determine profit centres and the application of such ... More
Reference No: PROD0099Pages: 4Published on: 1, January, 1974
Abstract: The objective of the case is to study the suitability of different forecasting methods for regular and maintenance inventories. A computer programme that uses exponential smoothing to forecast (developed by IIMA Computer Centre) is used. Finally, the focus shifts to devising a forecasting system. ... More
