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Most Popular cases

List of Most Popular Cases

  1. The Case of Mutual Transfer (A)

    Authors: Shukla, H C; Sheth, N R;

    Reference No: P&IR0022(A) Pages: 3 Published on: 1, January, 1974

    Abstract: This case deals with the organizational problems arising out of the request of two employees for mutual transfer. Case (A) describes the issues relating to the matter at the lowest level of management. As the matter is not solved at this level, it is taken to the second level of ... More

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  2. Indian Cable Company (R)**

    Authors: Nambudiri, C N S; Raman, K S;

    Reference No: BP0054 Pages: 25 Published on: 1, January, 1974

    Abstract: The history of the largest cable company in India is presented in the background of the growth of the power generation industry. Illustrates the limitations of the strategies of companies in industries with close linkage to national plans, competition with different sectors of the industry, and its rapid adaptation of ... More

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  3. Packaged Goods India Limited

    Authors: Jain, Abhinandan K;

    Reference No: MAR0157 Pages: 33 Published on: 1, January, 1974

    Abstract: The case deals with the problems of drawing up a marketing strategy for a new consumer nondurable packaged food product. It describes the process of building a marketing simulation model under paucity of data in Indian conditions and the results. ... More

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  4. Scooter Manufacturing Company

    Authors: Jain, Abhinandan K;

    Reference No: MAR0097 Pages: 33 Published on: 1, January, 1974

    Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More

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  5. Quasar Corporation (C)

    Authors: Saleem, P A;

    Reference No: MAR0130(C) Pages: 13 Published on: 1, January, 1974

    Abstract: Case (C) deals with dealer structure, growth, evaluation of dealer system, etc. ... More

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  6. Industrial Gases Private Limited (B)

    Authors: Seshan, Suresh A; Mehta, Kiran J; Shah, B G;

    Reference No: F&A0115(B) Pages: 11 Published on: 1, January, 1974

    Abstract: A newly recruited management trainee presents a breakeven chart to explain the reasons for the losses the company has been sustaining since inception. The chart provokes a lot of discussion. Several questions are raised as to the utility of breakeven analysis in a multiproduct situation. Suggestions are also made ... More

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  7. Durex Hosiery Mills

    Authors: Mehta, S C;

    Reference No: MAR0104 Pages: 21 Published on: 1, January, 1974

    Abstract: The case presents a review of the marketing operations of a medium-sized hosiery which has become very strong in the local market and now intends to penetrate into wider geographical areas. All elements of the marketing mix deployed by the company have been covered, and students are expected to ... More

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  8. CBK: Neelam Industries **

    Authors: Rao, T V;

    Reference No: OB0012 Pages: 2 Published on: 1, January, 1974

    Abstract: This is a Description of the Career background of a high achievement oriented small industry entrepreneur. This is useful for studying the behaviour background of small industry entrepreneur. ... More

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  9. Delhi Cloth & General Mills Limited**

    Authors: Kulkarni, G R; Nambudiri, C N S;

    Reference No: BP0060 Pages: 36 Published on: 1, January, 1974

    Abstract: The history of DCMs growth and expansion is given to enable the students identify the strategy of this large Indian company which has diversified into various businesses under one setup. ... More

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  10. Electric Manufacturing Company: Forecasting Problem **

    Authors: Satia, J K;

    Reference No: PROD0099 Pages: 4 Published on: 1, January, 1974

    Abstract: The objective of the case is to study the suitability of different forecasting methods for regular and maintenance inventories. A computer programme that uses exponential smoothing to forecast (developed by IIMA Computer Centre) is used. Finally, the focus shifts to devising a forecasting system. ... More

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  11. Geep Flashlight Industries Limited **

    Authors: Kuchhal, S C;

    Reference No: F&A0219 Pages: 4 Published on: 1, January, 1974

    Abstract: Emphasizes the issues in providing equity ownership to employees in a growing company. ... More

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  12. Premier Electrical Engineering Company

    Authors: Mampilly, Paul;

    Reference No: F&A0275 Pages: 14 Published on: 1, January, 1974

    Abstract: This case focuses on an expansion programme coupled with a change in the product mix. The situation provides material for 1) assessment of the impact of product mix change on working capital, and 2) assessment of the incremental working capital requirements on expansion. The case shows how the additional working funds needed ... More

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