Reference No: CMA0571(A)Pages: 29Published on: 1, January, 1983
Abstract: The union is a loss-making unit of a state corporation. Each division claims to operate best. The case depicts overall management and marketing systems. It establishes the linkages between various departments and costing systems. The effect of costing systems and price policy raises issues of management and linkages. ... More
Reference No: P&IR0154(A)Pages: 4 Published on: 1, January, 1983
Abstract: This case deals with the transfer of a sweeper-cum-chowkidar from a state allopathic dispensary to a PHC. The incumbent did not comply with the orders of the Deputy CMO. This resulted in undue correspondence without any positive results. Indiscipline had also been created, with the MO of that PHC defying ... More
Reference No: P&IR0159Pages: 36Published on: 1, January, 1983
Abstract: The case traces the history of mass education and media activities in Gujarat. It highlights the organization structure, innovative techniques in family welfare message, and some problems and issues in mass education and media activities in Gujarat. ... More
Reference No: MAR0275(D)Pages: 9Published on: 1, January, 1983
Abstract: The case is concerned with the vital issue of creative execution. The various stages in the development of the campaign and interaction between the advertiser and the advertising agency are brought out with the help of the material prepared by the agency for providing alternatives for consideration to the client. ... More
Reference No: BP0144(H)Pages: 44Published on: 1, January, 1983
Abstract: Describes the HRD practices in Voltas. Performance appraisal mechanisms, their links with development, communication policy, training, organization development, and career planning and development are some of the aspects covered. Appraisal formats used and the communication policy circular have been reproduced. ... More
Reference No: OB0164Pages: 8Published on: 1, January, 1983
Abstract: The case writer has narrated two f his experiences as a change agent in a large corporation. One situation pertains to a technological change whereas the other refers to an organizational restructuring. The case compares the two situations, and highlights the issues of bringing about change in a turbulent environment, ... More
Reference No: MAR0282Pages: 15Published on: 1, January, 1983
Abstract: The case is concerned with the entire process of advertising planning for a new product launch in a highly competitive market. The case begins with the initial brief given to the advertising agency by the client. A series of multimedia campaigns in different parts of the country are considered. The ... More
