Most Popular cases

List of Most Popular Cases

  1. Rama Reddy's Rural Development Dilemma (A)

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0582(A) Pages: 13 Published on: 1, January, 1983

    Abstract: Deals with the functioning of integrated cooperative structure in a geographical area, and explores the possibility of replicability of the experiences in another area under the cooperative framework. The case also examines the role that Samakya, a rural development agency, can play in promoting vertical integration in paddy processing and ... More

  2. The Legwear Campaign

    Authors: Mohan, Manendra;

    Reference No: MAR0282 Pages: 15 Published on: 1, January, 1983

    Abstract: The case is concerned with the entire process of advertising planning for a new product launch in a highly competitive market. The case begins with the initial brief given to the advertising agency by the client. A series of multimedia campaigns in different parts of the country are considered. The ... More

  3. Uni Adds (Part I & II)

    Authors: Rao, T V;

    Reference No: OB0165(Part I & II) Pages: 9, 5 Published on: 1, January, 1983

    Abstract: This case describes the organizational structure of an advertising company set up in 1982 in Andhra Pradesh. It has two parts. The first part presents the organizational structure in the early stages of the company and the problems faced by the company. The second part presents the revised organizational structure and ... More

  4. Voltas Limited (E): Evolution of Marketing in Voltas

    Authors: Joag, S G; Mehta, S C;

    Reference No: BP0144(E) Pages: 30 Published on: 1, January, 1983

    Abstract: Traces the evolution of the marketing function in Voltas, and outlines the current marketing organization. The Case explores the implications of the million dollar question faced by the management: What did it mean to have the diverse marketing activities under one umbrella--Voltas? ... More

  5. The Tebilized Campaign

    Authors: Mohan, Manendra;

    Reference No: MAR0280 Pages: 17 Published on: 1, January, 1983

    Abstract: The case deals with the problem of communicating special features of a trademark referring to processing of fabric to the target audience. A comprehensive research was commissioned by the company for obtaining data on behavioural characteristics and awareness of advertising for this and similar processes. The focus is on the ... More

  6. Gujarat Orange Producers' Union: Operational Aspects (B)

    Authors: Singh, Amarjeet; Srivastava, U K;

    Reference No: CMA0571(B) Pages: 23 Published on: 1, January, 1983

    Abstract: The case is a continuation of Case (A). It explains the levels of decision-making, concerns at each level, and information flows. It raises the issues of management of information flows. ... More

  7. Jagat Mills: Salary Exercise (A)

    Authors: Verma, Pramod;

    Reference No: P&IR0156(A) Pages: 5 Published on: 1, January, 1983

    Abstract: This exercise deals with the issue of salary revision due to inflationary trends and resultant disparities between the salaried staff and the wage earners. Part A provides the data, while Part B describes the methodology for decisionmaking. The case may be used as skill-building tool. ... More

  8. Voltas Limited (C): Manufacturing Strategy

    Authors: Korgaonker, M G;

    Reference No: BP0144(C) Pages: 52 Published on: 1, January, 1983

    Abstract: Gives a historical overview of the manufacturing operations, and outlines the organizational setup for manufacturing. Discusses the strengths, weaknesses, threats, opportunities and the thrust of the manufacturing policy, and the strategic shift required for attaining the corporate objective of "Profit-Growth-Excellence." ... More

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