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Most Popular cases

List of Most Popular Cases

  1. Kerala Agricultural Development Project (B1): Special Agricultural Development unit - (SADU)

    Authors: Desai, D K;

    Reference No: CMA0584 Pages: 45 Published on: 1, January, 1983

    Abstract: This case pertains to project implementation and is a continuation of Kerala Agricultural Project (B) (CMA0539). It deals with the problems of implementation after mid-term appraisal. The Director of the Special Agricultural Development Unit is faced with the problem of assessing the impact on profitabilities of the project due to ... More

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  2. Voltas Limited (E): Evolution of Marketing in Voltas

    Authors: Joag, S G; Mehta, S C;

    Reference No: BP0144(E) Pages: 30 Published on: 1, January, 1983

    Abstract: Traces the evolution of the marketing function in Voltas, and outlines the current marketing organization. The Case explores the implications of the million dollar question faced by the management: What did it mean to have the diverse marketing activities under one umbrella--Voltas? ... More

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  3. Jagat Mills: Salary Exercise (A)

    Authors: Verma, Pramod;

    Reference No: P&IR0156(A) Pages: 5 Published on: 1, January, 1983

    Abstract: This exercise deals with the issue of salary revision due to inflationary trends and resultant disparities between the salaried staff and the wage earners. Part A provides the data, while Part B describes the methodology for decisionmaking. The case may be used as skill-building tool. ... More

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  4. Pain Balm Advertising Pretest

    Authors: Mohan, Manendra;

    Reference No: MAR0278 Pages: 16 Published on: 1, January, 1983

    Abstract: The case deals with the development and execution of creative strategy for an established brand of pain balm meant for the traditional market segment. Pretesting of visual for press advertisement is undertaken and decisions regarding interpretation of results are reviewed. Roughs used for developing advertisements for pretest, advertisements used for ... More

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  5. Rama Reddy's Rural Development Dilemma (B)

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0582(B) Pages: 16 Published on: 1, January, 1983

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  6. Voltas Limited (C): Manufacturing Strategy

    Authors: Korgaonker, M G;

    Reference No: BP0144(C) Pages: 52 Published on: 1, January, 1983

    Abstract: Gives a historical overview of the manufacturing operations, and outlines the organizational setup for manufacturing. Discusses the strengths, weaknesses, threats, opportunities and the thrust of the manufacturing policy, and the strategic shift required for attaining the corporate objective of "Profit-Growth-Excellence." ... More

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  7. Transfer of Ram Nihal (B)

    Authors: Verma, Pramod; Sen Gupta, Samresh;

    Reference No: P&IR0154(B) Pages: 3 Published on: 1, January, 1983

    Abstract: This case deals with the transfer of a sweeper-cum-chowkidar from a state allopathic dispensary to a PHC. The incumbent did not comply with the orders of the Deputy CMO. This resulted in undue correspondence without any positive results. Indiscipline had also been created, with the MO of that PHC defying ... More

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  8. Matsushita in India: Preparing Industrial Persons

    Authors: Satia, J K; Thomas, J S; Thomas, Philip S;

    Reference No: P&IR0160 Pages: 27 Published on: 1, January, 1983

    Abstract: Matsushita Electric of Japan is among the world's largest consumer electronics companies. Half of its sales and a quarter of its workers are, however, outside Japan. The case describes the operations of Novino Batteries, one of two nearly identical Matsushita joint ventures in India that were established in 1972. The case ... More

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