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Most Popular cases

List of Most Popular Cases

  1. The Tebilized Campaign

    Authors: Mohan, Manendra;

    Reference No: MAR0280 Pages: 17 Published on: 1, January, 1983

    Abstract: The case deals with the problem of communicating special features of a trademark referring to processing of fabric to the target audience. A comprehensive research was commissioned by the company for obtaining data on behavioural characteristics and awareness of advertising for this and similar processes. The focus is on the ... More

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  2. Rama Reddy's Rural Development Dilemma (B)

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0582(B) Pages: 16 Published on: 1, January, 1983

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  3. Voltas Limited (H): Human Resources Development

    Authors: Rao, T V;

    Reference No: BP0144(H) Pages: 44 Published on: 1, January, 1983

    Abstract: Describes the HRD practices in Voltas. Performance appraisal mechanisms, their links with development, communication policy, training, organization development, and career planning and development are some of the aspects covered. Appraisal formats used and the communication policy circular have been reproduced. ... More

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  4. Punjab Tractors Limited

    Authors: Chaudhuri, Shekhar;

    Reference No: BP0174 Pages: 35 Published on: 1, January, 1983

    Abstract: Punjab Tractors Limited was promoted by Punjab State Industrial Development Corporation on 27th June, 1970 at Chandigarh with the immediate main objective of setting up a plant for the manufacture of Swaraj 20 and 30 HP tractors. The case describes the process by which the product, the first major creation of Indian science ... More

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  5. Jagat Mills: Salary Exercise (A)

    Authors: Verma, Pramod;

    Reference No: P&IR0156(A) Pages: 5 Published on: 1, January, 1983

    Abstract: This exercise deals with the issue of salary revision due to inflationary trends and resultant disparities between the salaried staff and the wage earners. Part A provides the data, while Part B describes the methodology for decisionmaking. The case may be used as skill-building tool. ... More

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  6. Mr. Manipuri in Troubled Waters

    Authors: Singh, Amarjeet;

    Reference No: CMA0566 Pages: 11 Published on: 1, January, 1983

    Abstract: Describes the working of a state-level apex fishery cooperative - MFCCA. The status of fishery industry in the state, prevalent fish marketing flows and marketing system have been included as background material. Details of the working of fishermens primary cooperative societies have been covered. An overview of the MFCCA, its ... More

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  7. Pain Balm Advertising Pretest

    Authors: Mohan, Manendra;

    Reference No: MAR0278 Pages: 16 Published on: 1, January, 1983

    Abstract: The case deals with the development and execution of creative strategy for an established brand of pain balm meant for the traditional market segment. Pretesting of visual for press advertisement is undertaken and decisions regarding interpretation of results are reviewed. Roughs used for developing advertisements for pretest, advertisements used for ... More

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  8. Turbulence and Organizational Change: Praful Rastogi's Experience in TCCL

    Authors: Ramola, Sushil; Ganesh, S.R.;

    Reference No: OB0164 Pages: 8 Published on: 1, January, 1983

    Abstract: The case writer has narrated two f his experiences as a change agent in a large corporation. One situation pertains to a technological change whereas the other refers to an organizational restructuring. The case compares the two situations, and highlights the issues of bringing about change in a turbulent environment, ... More

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