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Most Popular cases

List of Most Popular Cases

  1. Cali-Ber Suitings

    Authors: Mohan, Manendra;

    Reference No: MAR0281 Pages: 14 Published on: 1, January, 1983

    Abstract: Reviews an advertising campaign prepared by a new advertising agency for CaliBer Suitings that were relatively new in the market. A relatively unconventional approach was used in the campaign. A detailed posttest of the campaign was undertaken; the case is concerned with the evaluation of this research and ... More

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  2. Jagat Mills: Salary Exercise (B)

    Authors: Verma, Pramod;

    Reference No: P&IR0156(B) Pages: 7 Published on: 1, January, 1983

    Abstract: This exercise deals with the issue of salary revision due to inflationary trends and resultant disparities between the salaried staff and the wage earners. Part A provides the data, while Part B describes the methodology for decision making. The case may be used as skill- building tool. ... More

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  3. Gujarat Orange Producers' Union: Operational Aspects (A)

    Authors: Singh, Amarjeet; Srivastava, U K;

    Reference No: CMA0571(A) Pages: 29 Published on: 1, January, 1983

    Abstract: The union is a loss-making unit of a state corporation. Each division claims to operate best. The case depicts overall management and marketing systems. It establishes the linkages between various departments and costing systems. The effect of costing systems and price policy raises issues of management and linkages. ... More

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  4. LPA Road Safety Campaign

    Authors: Mohan, Manendra;

    Reference No: MAR0279 Pages: 11 Published on: 1, January, 1983

    Abstract: The case is concerned with professional use of advertising and sales promotion approach to a vital problem of general public interest by a nonprofit organization. The major elements are research inputs into creative strategy for a multimedia campaign. ... More

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  5. Sarvodaya Mills (C)

    Authors: Verma, Pramod;

    Reference No: P&IR0064(C) Pages: 6 Published on: 1, January, 1983

    Abstract: The company is facing a strike situation due to reduction in bonus payment as compared to the previous year's bonus. While the workers are on strike, the management is wondering whether to pay a higher bonus and whether to pay wages for the strike period. This case focuses on the ... More

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  6. Voltas Limited (H): Human Resources Development

    Authors: Rao, T V;

    Reference No: BP0144(H) Pages: 44 Published on: 1, January, 1983

    Abstract: Describes the HRD practices in Voltas. Performance appraisal mechanisms, their links with development, communication policy, training, organization development, and career planning and development are some of the aspects covered. Appraisal formats used and the communication policy circular have been reproduced. ... More

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  7. Turbulence and Organizational Change: Praful Rastogi's Experience in TCCL

    Authors: Ramola, Sushil; Ganesh, S.R.;

    Reference No: OB0164 Pages: 8 Published on: 1, January, 1983

    Abstract: The case writer has narrated two f his experiences as a change agent in a large corporation. One situation pertains to a technological change whereas the other refers to an organizational restructuring. The case compares the two situations, and highlights the issues of bringing about change in a turbulent environment, ... More

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  8. Punjab Tractors Limited

    Authors: Chaudhuri, Shekhar;

    Reference No: BP0174 Pages: 35 Published on: 1, January, 1983

    Abstract: Punjab Tractors Limited was promoted by Punjab State Industrial Development Corporation on 27th June, 1970 at Chandigarh with the immediate main objective of setting up a plant for the manufacture of Swaraj 20 and 30 HP tractors. The case describes the process by which the product, the first major creation of Indian science ... More

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