Most Popular cases

Authors: Joag, S G; Mehta, S C;

Reference No: BP0144(E) Pages: 30 Published on: 1, January, 1983

Abstract: Traces the evolution of the marketing function in Voltas, and outlines the current marketing organization. The Case explores the implications of the million dollar question faced by the management: What did it mean to have the diverse marketing activities under one umbrella--Voltas? ... More

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Authors: Satia, J K; Thomas, J S; Thomas, Philip S;

Reference No: P&IR0160 Pages: 27 Published on: 1, January, 1983

Abstract: Matsushita Electric of Japan is among the world's largest consumer electronics companies. Half of its sales and a quarter of its workers are, however, outside Japan. The case describes the operations of Novino Batteries, one of two nearly identical Matsushita joint ventures in India that were established in 1972. The case ... More

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Authors: Verma, Pramod;

Reference No: P&IR0064(C) Pages: 6 Published on: 1, January, 1983

Abstract: The company is facing a strike situation due to reduction in bonus payment as compared to the previous year's bonus. While the workers are on strike, the management is wondering whether to pay a higher bonus and whether to pay wages for the strike period. This case focuses on the ... More

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Authors: Jaikumar, V;

Reference No: BP0144(I) Pages: 38 Published on: 1, January, 1983

Abstract: Deals with a new control system designed to achieve the explicit goals spelled out by the management. The Case describes the development of the new system which is interlinked with the new decentralized setup, both of which take place in stages from 1981 and are not fully complete by December 1982. The ... More

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Authors: Saiyadain, M S;

Reference No: BP0144(F) Pages: 10 Published on: 1, January, 1983

Abstract: Traces the history of the Personnel Cell, and focuses its attention on such personnel functions as manpower planning, recruitment and selection, promotion, salary administration, and non-statutory welfare. A series of issues relating to these functions have been raised to signify their importance to the organization as a whole. ... More

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Authors: Mohan, Manendra;

Reference No: MAR0275(C) Pages: 3 Published on: 1, January, 1983

Abstract: The case focuses on the need for analysis and introspection for developing advertising objectives and strategy. Interaction between the advertiser and the agency is considered, and various stages of development of strategy and objectives are brought into focus. ... More

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Authors: Vathsala, S; Tripathi, D;

Reference No: BP0144(A) Pages: 17 Published on: 1, January, 1983

Abstract: Describes the growth of Voltas over a 25-year period. The case identifies the significant changes in the companys strategies during this period. It highlights the challenges of the 1980s, and the opportunities and threats facing the company. ... More

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Authors: Verma, Pramod;

Reference No: P&IR0156(B) Pages: 7 Published on: 1, January, 1983

Abstract: This exercise deals with the issue of salary revision due to inflationary trends and resultant disparities between the salaried staff and the wage earners. Part A provides the data, while Part B describes the methodology for decision making. The case may be used as skill- building tool. ... More

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Authors: Mohan, Manendra;

Reference No: MAR0281 Pages: 14 Published on: 1, January, 1983

Abstract: Reviews an advertising campaign prepared by a new advertising agency for CaliBer Suitings that were relatively new in the market. A relatively unconventional approach was used in the campaign. A detailed posttest of the campaign was undertaken; the case is concerned with the evaluation of this research and ... More

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Authors: Saiyadain, M S;

Reference No: BP0144(G) Pages: 28 Published on: 1, January, 1983

Abstract: Starting with the history of industrial relations and unionism, attention is directed to key areas which off and on have accounted for the industrial relations problems in Voltas. These areas are: amalgamation of associated companies, EDP, emergence of VOLSA, contract labour, and agitation by instalment. The stands taken by the ... More

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Authors: Mohan, Manendra;

Reference No: MAR0275(D) Pages: 9 Published on: 1, January, 1983

Abstract: The case is concerned with the vital issue of creative execution. The various stages in the development of the campaign and interaction between the advertiser and the advertising agency are brought out with the help of the material prepared by the agency for providing alternatives for consideration to the client. ... More

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Authors: Chaudhuri, Shekhar;

Reference No: BP0174 Pages: 35 Published on: 1, January, 1983

Abstract: Punjab Tractors Limited was promoted by Punjab State Industrial Development Corporation on 27th June, 1970 at Chandigarh with the immediate main objective of setting up a plant for the manufacture of Swaraj 20 and 30 HP tractors. The case describes the process by which the product, the first major creation of Indian science ... More

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