Most Popular cases

Authors: Murthy, K R S;

Reference No: BP0087(B) Pages: 15 Published on: 1, January, 1977

Abstract: This is a complementary case to the SAIL (A) case. While the (A) case describes the organization structure and systems of the holding company, (B) case describes the concerns of Parliament. (B) case can either be used along with the (A) case or in a separate session after the (A) ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Dholakia, Nikhilesh; Khurana, Rakesh;

Reference No: MAR0185 Pages: 4 Published on: 1, January, 1977

Abstract: A consumer goods company is interested in evaluating the performance of its dealers. A quarterly statement, giving information on profitability and capital structure, is obtained from the dealers. The issues in the case concern the interpretation and analysis of the statements of two dealers. Interesting possibilities exist for analyzing dealer ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Vathsala, S; Moulik, T K;

Reference No: BP0106 Pages: 16 Published on: 1, January, 1977

Abstract: Focuses on: How does one evaluate a given strategy? How does an organization exploit different opportunities? What are the abilities of the organization to take risks? What are the critical areas in a given situation and how do these affect corporate performance? ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Rao, Sreenivas S;

Reference No: BP0141(A) Pages: 22 Published on: 1, January, 1978

Abstract: In May 1978, the companys Managing Director was concerned over the delay in getting government sanctions for starting an export-oriented tool-manufacturing venture. His dilemma was how best he could communicate the urgency of the situation and the need for speedy clearance of the project to the government, particularly the bureaucracy. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mehta, S C;

Reference No: MAR0186 Pages: 13 Published on: 1, January, 1978

Abstract: Based on a cross section of medical representatives of pharmaceutical companies, this study had two major objectives: 1) Identification of the significant determinants of role conflict clarity, quality of supervision, job tension and job satisfaction; 2) Investigation of the strength and direction of relationships between role conflict, job tension, and job satisfaction ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Bhandari, Labdhi R;

Reference No: MAR0184 Pages: 17 Published on: 1, January, 1978

Abstract: A leading manufacturer of refrigerators is planning to introduce a new product -- an airconditioner. A study is commissioned to understand the target consumers' buying behaviour. The marketing manager, aided by the findings and recommendations of the research group, needs to devise a promotional strategy. The case provides an ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Jain, Vivek; Balakrishnan, K;

Reference No: BP0108(A) Pages: 10 Published on: 1, January, 1978

Abstract: Case (A) describes the evolution of a familyowned business over fortyseven years, from paper trading to a multibusiness organization. The group, managed by three generations of a family, now faces either stagnation or entry into new and unknown fields. The case provides an opportunity to identify and ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Dholakia, Nikhilesh; Roy Dholakia, Ruby; Bothra, K C;

Reference No: MAR0194 Pages: 8 Published on: 1, January, 1978

Abstract: The market position of a large and regionally dominant matches manufacturer has eroded over the years. A market research study reveals interesting facts about the preferences, attitudes and behavior of consumers and retailers. A creative marketing strategy is required to stay on top of a price conscious market. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Issac, Akkanad M;

Reference No: OB0053 Pages: 6 Published on: 1, January, 1978

Abstract: Deals with 1) the factors influencing the identification of products, the setting up of a small?scale industrial unit, and the motivation in entrepreneurial process; 2) a critical assessment of an entrepreneur??his relations with a major research (advanced technology) organization in the context of a time?bound national communication experiment. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Rao, Sreenivas S;

Reference No: BP0141(B) Pages: 8 Published on: 1, January, 1978

Abstract: In May 1978, the companys Managing Director was concerned over the delay in getting government sanctions for starting an export-oriented tool-manufacturing venture. His dilemma was how best he could communicate the urgency of the situation and the need for speedy clearance of the project to the government, particularly the bureaucracy. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mehta, S C; Parekh, Jayshree;

Reference No: MAR0187 Pages: 15 Published on: 1, January, 1978

Abstract: The case deals with an advertising campaign launched by The Times of India, Bombay, to increase sales of classified matrimonial advertising space. Information on the background and requirements of the advertisers of the matrimonial classified ads, based on content analysis of the ads in The Times of India and other ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Dholakia, Nikhilesh; Kulkarni, A R;

Reference No: MAR0202 Pages: 6 Published on: 1, January, 1978

Abstract: A mediumsized radio company is reviewing its product and marketing strategy in light of the shifting emphasis from stationary to portable radios in the industry. The marketing manager wants to estimate the stage in product life cycle and the future trends for both types of radios. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+