Abstract
A chemical company with considerable in-house competence in plant design is diversifying into project sales. This raises conflicts with product sales. A clear cut sales strategy in respect of projects is called for.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0197(A) |
| Title | Pragati Chemicals (A) |
| Pages | 8 |
| Published on | Jan 1, 1977 |
| Year of Event | 1975 |
| Authors | Dholakia, Nikhilesh; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Strategic Management |
| Sector | Manufacturing |
| Country | India |
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