Abstract
A large multidivision, multinational company based in Chicago forms a new Product Analysis Group. This group is to screen new product proposals emanating from various divisions. A complex set of criteria has to be satisfied.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0161 |
| Title | General Products INC |
| Pages | 8 |
| Published on | Jan 1, 1977 |
| Year of Event | 1975 |
| Authors | Dholakia, Nikhilesh; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Strategic Management |
| Sector | Manufacturing |
| Country | United States |
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