Most Popular cases

Authors: Mehta, S C; Vora, M N;

Reference No: MAR0285(E) Pages: 8 Published on: 1, January, 1966

Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More

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Authors: Dalal, B C;

Reference No: MAR0029 Pages: 6 Published on: 1, January, 1966

Abstract: Pricing problems for a new product from the purchasing agent's viewpoint. Also involves negotiations with suppliers. ... More

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Authors: Kuchhal, S C;

Reference No: F&A0035 Pages: 6 Published on: 1, January, 1967

Abstract: Provides an opportunity for discussing the issues relating to the valuation of preference shares on which dividends have been in arrears for a long period. This valuation of preference shares had to be made at the time of amalgamation. The management was faced with the difficult problem of maintaining a ... More

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Authors: Mehta, S C; Vora, M N;

Reference No: MAR0060 Pages: 17 Published on: 1, January, 1967

Abstract: The case revolves around the concept of the purchase decisionmaking unit for industrial marketing. The participants are expected to identify the individuals of each decisionmaking unit and their role in the purchase decisionmaking process. A number of decision situations are described. Excerpts from the research study, "Purchasing ... More

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Authors: Aggarwal, S C;

Reference No: PROD0025 Pages: 17 Published on: 1, January, 1967

Abstract: The case describes the processing of materials in a large vertically integrated textile mill. The company does not have a centralized planning and control section. Very often orders from the merchants and distributors cannot be filled immediately. The management is considering ways and means to cut down large process? inventories ... More

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Authors: Mehta, S C; Vora, M N;

Reference No: MAR0054 Pages: 9 Published on: 1, January, 1967

Abstract: This case-cu-note describes the problems in the pricing of ethical drugs. Participants are expected to evaluate the practices used by large pharmaceutical companies in pricing their products. The differences in pricing practices of multinational, and large and small Indian companies are highlighted. How brand preference gives a company ... More

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Authors: Sheth, Tarun;

Reference No: OB0058(C) Pages: 8 Published on: 1, January, 1967

Abstract: The case describes the interactions of the department heads in a group meeting. Although the meeting is supposed to be task oriented, a lot of interpersonal issues and inter?group tensions colour the discussions. The case helps to focus attention on the above issues before any reorganization is suggested. ... More

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Authors: Dearden, John;

Reference No: F&A0043 Pages: 3 Published on: 1, January, 1967

Abstract: Demonstrates the calculation and analysis of a flexible budget performance report. ... More

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Authors: Sheth, Tarun;

Reference No: OB0058(A) Pages: 11 Published on: 1, January, 1967

Abstract: This case is the first part of a three-part case. It describe the perception of the chief executive who is also the major stock-holder of the company about his subordinates. The case gives some incidents on which the chief executive bases his opinions as well as the perception of the ... More

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Authors: Chowdhry, Kamla;

Reference No: OB0037 Pages: 9 Published on: 1, January, 1967

Abstract: The case deals with the expansion and diversification of Hindustan Lever and the organizational choice that was made to meet the new demands of the situation. It also discusses the role and membership of committees in relation to organizational studies. Lastly, it describes the way a consultant studied the problem ... More

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Authors: Dearden, John;

Reference No: F&A0037 Pages: 11 Published on: 1, January, 1967

Abstract: Deals with some of the problems in evaluating profit budget performance. ... More

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Authors: Mehta, S C; Vora, M N;

Reference No: MAR0059 Pages: 15 Published on: 1, January, 1967

Abstract: The case involves discussion of issues regarding two topics in marketing research problem formulation and evaluation of a research proposal. Issues regarding how to translate management's concerns into researchable propositions are highlighted. The case deals with issues of expanding the companyowned retail shop network for distributing its textile products. ... More

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Authors: Balakrishnan, K;

Reference No: F&A0046(A) Pages: 16 Published on: 1, January, 1967

Abstract: Deals with the personnel planning and labour cost control problems faced by a large governmentowned steel company. It also covers the special problems that arise in controlling cost in public sector companies. ... More

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Authors: Sheth, Tarun;

Reference No: OB0058(B) Pages: 10 Published on: 1, January, 1967

Abstract: The case is about the leadership behaviour of a textile mill director, depicting the various problems that come up to him and how he handles them. The case raises questions about delegation and coordination of work. ... More

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