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List of Most Popular Cases

  1. Voltas Limited (E): Evolution of Marketing in Voltas

    Authors: Joag, S G; Mehta, S C;

    Reference No: BP0144(E) Pages: 30 Published on: 1, January, 1983

    Abstract: Traces the evolution of the marketing function in Voltas, and outlines the current marketing organization. The Case explores the implications of the million dollar question faced by the management: What did it mean to have the diverse marketing activities under one umbrella--Voltas? ... More

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  2. Asian Food Products Limited

    Authors: Desai, P V; Bhattacharyya, S K;

    Reference No: F&A0340 Pages: 4 Published on: 1, January, 1984

    Abstract: Asian Food Products Limited is a company with excellent sales and profits. However, the managing director notices with concern the problems of liquidity and seeks help from a management consultant. The case contains data on policies, production costs, sales, etc. The focus is on distinction between liquidity and profitability and ... More

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  3. Urmi Pharmaceutical Company (G)

    Authors: Vora, M N;

    Reference No: MAR0285(G) Pages: 7 Published on: 1, January, 1985

    Abstract: The case presents a review of past research studies carried out for examining doctors' prescription behaviour and for determining promotional mix. It also gives a brief review of the company's marketing information system. It is useful for discussing alternative research methodologies/studies for the phenomenon of doctor's prescription behaviour. The ... More

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  4. Expert Advertising Agency

    Authors: Nathan, S V; Bhandari, Labdhi R;

    Reference No: MAR0291 Pages: 32 Published on: 1, January, 1986

    Abstract: Expert Advertising Agency was a mediumsized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More

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  5. The Launching of Kranti

    Authors: Seetharaman, S P; Mukhopadhyay, Sipra;

    Reference No: CMA0628 Pages: 9 Published on: 1, January, 1986

    Abstract: A company manufacturing oil, soap, cattle-feed, and several other consumer durables wishes to enter into the manufacture of a plant growth stimulator which is based on the by-product of the oil industry. With little or no experience of agricultural input marketing the company has launched a product in competition with ... More

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  6. Jessani Bros

    Authors: Gupta, Ramesh;

    Reference No: F&A0387 Pages: 7 Published on: 1, January, 1988

    Abstract: By presenting a recent history of the firm, the case provides an opportunity to students to appreciate the environment in which operating and financial decisions are made. It is a comprehensive case dealing with ratio and fund analysis, operating cycle concept, setting up of targets, assessment of funds needs, and ... More

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  7. GEDA: The Case of Solar Cookers

    Authors: Moorthy, Ravi Chandran;

    Reference No: MAR0298 Pages: 14 Published on: 1, January, 1989

    Abstract: The case covers various aspects of the solar cooker programme in Gujarat. Marketing is covered in detail. Since, the solar cooker programme is a national programme, links of the operating agency in Gujarat with the apex body are discussed. It is compared with programmes in other states. Performance of other ... More

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  8. Marketing of Condoms

    Authors: Rao, Sreenivas S;

    Reference No: BP0219 Pages: 38 Published on: 1, January, 1990

    Abstract: This is a case in social marketing and consumer marketing of condoms and the business strategies being followed by three condom manufacturers -- London Rubber Company (I), Hindustan Latex Limited, and Lorcom (Protectives) Ltd. These three companies belong to different sectors--private, public, and joint sector. ... More

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  9. Mahesh Agro-chemicals (C)

    Authors: Naik, Gopal; Sharma, C K;

    Reference No: CMA0710(C) Pages: 5 Published on: 1, January, 1991

    Abstract: Mahesh Agro-Chemicals had introduced a synthetic pyrethroid, "Borekill", in the 80s for controlling cotton boll-worms. Once sales of this product saturated, the company extended this chemical to tur pod borer in 1985 in the Bidar-Gulbarga belt of Karnatak ... More

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  10. Mahesh Agro-chemicals (A)

    Authors: Naik, Gopal; Sharma, C K;

    Reference No: CMA0710(A) Pages: 3 Published on: 1, January, 1991

    Abstract: This case is designed to facilitate discussion on various processes involved in agro input market research. The case is about a pesticide company, Mahesh Agro-Chemicals, which had introduced a synthetic pyrethrold "Borekill" in the eighties for controllin ... More

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  11. Marketing Air Coolers

    Authors: Ramachandran, K;

    Reference No: BP0231 Pages: 7 Published on: 1, January, 1992

    Abstract: Sheetal Air Cooler is an innovative product with high technical and aesthetic features introduced in the Indian market in the late eighties. The case narrates problems and dilemmas faced by the entrepreneur to the initial stages of the life of the enterprise in the context of marketing. Starting with a ... More

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  12. Sheetal Air Coolers

    Authors: Ramachandran, K;

    Reference No: BP0230 Pages: 7 Published on: 1, January, 1992

    Abstract: The case discusses introduction of a new concept in air-cooling, a technologically innovative product, in the place of conventional air coolers. The entrepreneur is faced with three options of technology with various levels of capital investment requirements in the small scale sector, and other implications on the organization in terms ... More

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  13. Kalyan Pharma Ltd.

    Authors: Jain, Abhinandan K; Raghuram, G; Agrawal, Pramod K;

    Reference No: MAR0300 Pages: 10 Published on: 1, January, 1992

    Abstract: This Case reviews the distribution system of the pharmaceutical company over various years. There have been at least four changes in the distribution system, as a response to environmental, marketing and cost considerations. The case further focuses on the recent change in distribution system where a new link is added ... More

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