Abstract
This is a case in social marketing and consumer marketing of condoms and the business strategies being followed by three condom manufacturers -- London Rubber Company (I), Hindustan Latex Limited, and Lorcom (Protectives) Ltd. These three companies belong to different sectors--private, public, and joint sector.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | BP0219 |
| Title | Marketing of Condoms |
| Pages | 38 |
| Published on | Jan 1, 1990 |
| Year of Event | 1989 |
| Authors | Rao, Sreenivas S; |
| Area | Strategy (STR) |
| Discipline | Marketing, Strategic Management |
| Sector | Manufacturing |
| Country | India |
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